Treasure Cave’s new campaign from agency Carmichael Lynch leans into the funk of blue cheese and encourages blue cheese lovers to celebrate funky creativity, stating “You Might Love it Here.”
Deftly navigating this off-the-wall prospect of blue cheese love is director Andreas Nilsson of Biscuit Filmworks, who recently won Grand Prix honors at the Cannes Lions International Festival of Creativity.
The campaign, including this spot, invites blue cheese lovers to embrace the bold, funky, wacky, adventures blue cheese brings. The weirdly wonderful set was created by hand to mirror the appearance of an actual cave. With lyrics like “some things we crave are also funky, science is so cool. It seems that would make no sense, but we don’t make the rules,” and “Welcome to the Treasure Cave where blue cheese gets its funk. This taste you cannot replicate so please enjoy a hunk.”
CreditsClient Saputo USA/Treasure Cave Agency Carmichael Lynch Production Biscuit Filmworks Andreas Nilsson, director. Editorial Cut+Run Music New Math
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More