With the wildfires raging on in Canada, and life-threatening floods and hurricanes impacting people’s lives like never before, the constant barrage of bad news seemingly knows no end.  Vox recently reported that only 6% of news articles convey positive uplifting news while the other 94% spread headlines denoting fear and sadness, encouraging “doomscrolling.” Travelers Insurance’s new campaign “Who Cares”–from TBWAChiatDay New York–is the counterpoint to doomscrolling and negative headlines, using real data to highlight the number of Americans who are helping others each year, especially during these trying times.

A prime component of the campaign is this "Brand Manifesto" film directed by Henry-Alex Rubin of SMUGGLER, which shows us the power of people caring and coming together to help those in need.

Credits

Client Travelers Insurance Agency TBWAChiatDay New York Amy Ferguson, chief creative officer; Walt Connelly, global executive creative director; Kiersten Utegg, associate creative director/copywriter; Shanon Wille, associate creative director/art director; John Doris, head of production; Chris Klein, executive producer; Matt DePaola, associate producer. Design Studio DxD--Design By Disruption Bruno Regalo, global chief design officer; Gabriel Menezes, sr. designer. Production Company SMUGGLER Henry-Alex Rubin, director; Drew Santarsiero, exec producer; Cat Restrepo, producer; Giovanna Giangregorio, Ashley Roberts, Nick Stergiou, production supervisors; Darby Pearson, Brodie Johnson, Rebecca Witzel, commercial coordinators; David Devlin, DP; Anthony Dimino, assistant director; Justin Allen, production design; Young-ah Kim, costume design. Editorial Cartel Kyle Valenta, editor; Nick Bruce, assistant editor; Lauren Bleiwiss, managing director; Evyn Bruce, exec producer; Linden Carty, producer. VFX JANE Rich Rama, exec producer; Ben Sposato, head of production; Daniel Piwowarczyk, VFX supervisor; David Parker, West Sarokin, Shauna Prescott, lead Flame artists; Joe Vitale, Flame artist. Color Grade Company 3 Sofie Friis Borup, colorist; Shannen Trop, color producer. Music Walker Sara Matarazzo, managing director; Stephanie Pigott, sr. exec producer; Dottie Scharr, Neha Ewell, sr. producers; Samantha Zirin, associate producer. Sound Design/Audio Post Duotone Audio Post Andy Green, sound designer/mixer; Greg Tiefenbrun, exec producer.

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