Smucker’s Father Nature campaign returns, this time with a sitcom twist. The stay-at-home spouse of Mother Nature is fixing a snack for his daughter–a healthy nosh with Smucker’s Natural spreadable fruit that tastes great, which he starts to say is like “killing two birds with one stone.”
However he’s interrupted in the middle of uttering that adage by one of the quirky animals that surrounds Mother and Father Nature–an ostrich. Clearly, “killing birds” is not the way to go with a feathered audience, translating into a funnily awkward sitcom-esque moment as an accompanying laugh track attests.
Randy Krallman of production house SMUGGLER directed the spot, titled “Two Birds,” for BBH USA and PSOne which is Publicis Groupe’s Power of One agency solution for The J.M. Smucker Company.
Credits
Client Smucker’s Natural Agency PSOne Erica Roberts, chief creative officer (BBH USA); Peter Defries, Alan Wilson, group creative directors, SVPs; JR Harris, creative director; Molly Prunka, Arthur Germer, sr. art directors; Blake Fromkin, sr. copywriter; Zakk Weston, copywriter; Lauren Schneidmuller, group executive producer, SVP; Jamie Zimmerman, sr. producer; Jennifer Baldwin, group strategy director, EVP; Triten Sechi, strategy, VP; Allie O’Shea, Emily Canan, strategy directors, VPs; Teylor Parks strategist. Production Company SMUGGLER Randy Krallman, director; Allison Kunzman, exec producer. Editorial Friendshop Ben Suenaga, editor; Adam Roe, exec producer. Postproduction Parliament Phil Crowe, VFX shoot supervisor; John McIntosh, Jade Kim, creative leads; Jay Lee, Sohee Lim, Keith Sullivan Andy Mower, creatives; Lexi Stearn, Anna Borysewicz, Sebastien Le Coz, production. Audio Post/Sound Design Harbor Brian Wilkowski, sound engineer; Max Macnow, producer. Music House Human James Dean Wells, exec producer; Michael Jurasits, creative lead; Thomas Keery, composer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More