Cut+Run has signed editor Rasmus Nyholm Schmidt for his inaugural U.S representation. Nyholm Schmidt’s credits include collaborations for international markets with Nike, Telenor, Interflora, Danish Lottery and T-Mobile, and global campaigns for Lego and Magnum. He continues to be repped in Europe by ArtOfficial Agency.
“It was truly a craft connection,” recalled Amburr Farls, Cut+Run’s managing partner on the West Coast, in reference to the Copenhagen-based Nyholm Schmidt. “What I find incredible about his work is his wildly unique ability to tap deep into the human emotion and harness the energy of it; whether it’s poignant, comedic or visual, he captures the story at its roots. Learning about his process was fascinating, but more so, understanding who he is as a person and the values he prioritizes–I just knew we had to work together.”
Nyholm Schmidt has always gravitated toward the deepened emotions of everyday life. “When people lose themselves to the moment, let their guard down, they are the most fascinating,” he reflected. “It’s these small moments of genuine connection that guide me through whatever story I’m telling. They are always more true than my predetermined idea.”
Nyholm Schmidt grew up with artistic parents who never managed to make a living from their art. This motivated an early ambition to make art a career. Starting out as a writer/director, he craved an understanding of the craftsmanship behind storytelling. He immediately fell in love with the possibilities of editing and found advertising to be an exciting mix of playfulness and serious creative challenges. He quickly earned a creative following through his brand collaborations, using music and sound design as important companions to the narrative cadence of the edit.
“For some time I have been thinking about adventuring into the U.S., but it was only in connecting with Amburr that I knew this was the right moment and partner,” Rasmus said. “We share a genuine connection in values, and I am humbled and excited to be in the company of the stellar storytellers on the Cut+Run roster of editors.”
