Hogarth, the WPP global creative content production company, has hired Kate Johnson as strategy director. She will be responsible for growing the strategic offering, as well as managing the social strategy team. Johnson will report into Ivan Mason, chief strategy officer.
A seasoned strategist with over two decades of specialist expertise in communication planning, brand positioning, and crafting compelling, data-driven customer experiences, Johnson has worked with assorted clients, including Samsung, Virgin, Canon, GSK, BMW, BT, Pringles, Kellogg’s, Vodafone, John Lewis, Waitrose, Visa, AMEX, Nivea, Four Seasons Hotels, Lexus, Fiat, Stellantis and Cybersource, Nestle,
“To truly meet our clients’ demands, we must continue to exploit the benefits of cutting-edge data and technology to generate and deliver work that genuinely connects, both at pace and scale. Kate’s extensive experience will be instrumental in helping us execute this vision,” said Mason.
Johnson stated, “Joining Hogarth is an exciting new chapter for me. I am eager to collaborate with the talented teams, and I am looking forward to developing new strategic frameworks that will help shape Hogarth as it continues to innovate and grow.”
Prior to joining Hogarth, Johnson was freelancing through her own strategy company. Before that, she was at Digitas (Publicis Groupe) for four-and-a-half years.