Hogarth, the WPP global creative content production company, has hired Kate Johnson as strategy director. She will be responsible for growing the strategic offering, as well as managing the social strategy team. Johnson will report into Ivan Mason, chief strategy officer.
A seasoned strategist with over two decades of specialist expertise in communication planning, brand positioning, and crafting compelling, data-driven customer experiences, Johnson has worked with assorted clients, including Samsung, Virgin, Canon, GSK, BMW, BT, Pringles, Kellogg’s, Vodafone, John Lewis, Waitrose, Visa, AMEX, Nivea, Four Seasons Hotels, Lexus, Fiat, Stellantis and Cybersource, Nestle,
“To truly meet our clients’ demands, we must continue to exploit the benefits of cutting-edge data and technology to generate and deliver work that genuinely connects, both at pace and scale. Kate’s extensive experience will be instrumental in helping us execute this vision,” said Mason.
Johnson stated, “Joining Hogarth is an exciting new chapter for me. I am eager to collaborate with the talented teams, and I am looking forward to developing new strategic frameworks that will help shape Hogarth as it continues to innovate and grow.”
Prior to joining Hogarth, Johnson was freelancing through her own strategy company. Before that, she was at Digitas (Publicis Groupe) for four-and-a-half years.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More