Larissa Berringer has joined indie creative agency Highdive as managing director of its in-house production arm, 1986 Studios. She comes over from The Mill where she was an executive producer.
“With all the growth Highdive has seen over the last year, Larissa is the perfect leader to have at the helm as we broaden our production capabilities and offer more services to our existing clients and beyond,” said Jen Passaniti, head of production at Highdive and 1986 Studios. “Her extensive design and VFX experience will level up our postproduction capabilities and enable us to work as a creative-led studio. She truly cares for every part of the production process and goes the extra mile to make sure clients have the right artists involved in their projects to ensure their creative visions are realized.”
Berringer is responsible for expanding 1986 Studio’s capabilities, building and managing the production team and ensuring a quality experience day-to-day. She has extensive experience running postproduction studios and delivering high-end content for a variety of mediums with a focus on design, VFX, animation and technology.
“I feel so honored to be part of such a talented team,” said Berringer. “I’ve always admired the agency’s work and am thrilled to help grow Highdive’s video production business and bring in new artists that align with client objectives and will bring campaigns to new heights.”
Effie UK and Ipsos Report Concludes Marketing Industry Should Do Its Part To Heal Societal Divisions
Society has never been more divided, according to a new report Healing the Divide in which Effie UK and brand and advertising experts from Ipsos explored brandsโ role in shaping society and healing societal divisions.
The report details how instability, inflation, and COVID recovery โthe convergence of multiple interconnected crises around the world that coincide with and amplify each other, causing hard to resolve systemic challenges, have become the norm over the past few years. As a result, the use of division as a weapon is now a major theme in todayโs culture and politics, and sadly 47% of the UK and 49% of the US agree with the statement that โWithin my lifetime, society in my country will break down,โ according to Ipsos Global Trends 2024.
While some brands have tried to respond to this, the report finds responsible marketing is now threatened by weaponized division. It points to the World Federation of Advertisersโ decision to shut down the Global Alliance for Responsible Media following an antitrust lawsuit filed by Elon Muskโs X, combined with DEI rollbacks, as significant setbacks.
The report says these setbacks underline the importance of marketing in solving collective problems, such as climate change, food security, and harmful online content. It also points to a need for marketers to take more interest in and more responsibility for healing divisions.
Research claims marketers are ideally placed to build and rebuild the antidote to division (trust, empathy, a sense of control, connection and collaboration). According to the Ipsos Veracity index of trusted professionals, society is becoming more trustworthy of advertising executives. Additionally, 57% of Britons agree that brands should communicate their... Read More