Independent ad agency Firehouse has hired Krista McCrimmon as its new group creative director.
McCrimmon has worked at agencies including 22 Squared, TM Advertising, Johnson & Sekin and Recreation Dallas. She has worked with a range of brands like American Airlines, Ace Cash Express and 7-Eleven and has been recognized as a leading woman in advertising when she was named a 2019 Shining Star by the Dallas chapter of the American Advertising Federation (AAF).
“Firehouse is always pushing clients to challenge conventional thinking and break the cycle of status quo behaviors– Krista is a fantastic addition who will help further our goal of leveraging creativity to foster positive and enduring relationships between our clients and their customers,” said Tripp Westbrook, president and chief creative officer at Firehouse. “She is one of the industry’s top creatives and her talent, values and smarts will shape and influence our agency’s future in the best of ways.”
McCrimmon said, “Firehouse is an agency I have been interested in for a long time, and I couldn’t be more stoked to have finally landed here. I’m ready to help elevate and support Firehouse’s exceptional team of creators while continuing to make the agency’s brands stand apart from the competition.”
Firehouse clients include The Dallas Zoo, Lennox, Trupanion, HOA Brands, Stryker, Coinstar, Toyota and Mary Kay.
McCrimmon graduated from the University of North Texas with a major in communication design and a minor in advertising.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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