By Maria Sherman
On Saturday night, Kiss closed out the final performance of their "The End of the Road" farewell tour at New York City's famed Madison Square Garden.
But as dedicated fans surely know — they were never going to call it quits. Not really.
During their encore, the band's current lineup — founders Paul Stanley and Gene Simmons as well as guitarist Tommy Thayer and drummer Eric Singer — left the stage to reveal digital avatars of themselves. After the transformation, the virtual Kiss launched into a performance of "God Gave Rock and Roll to You."
The cutting-edge technology was used to tease a new chapter of the rock band: after 50 years of Kiss, the band is now interested in a kind of digital immortality.
The avatars were created by George Lucas' special-effects company, Industrial Light & Magic, in partnership with Pophouse Entertainment Group, the latter of which was co-founded by ABBA's Björn Ulvaeus. The two companies recently teamed up for the "ABBA Voyage" show in London, in which fans could attend a full concert by the Swedish band — as performed by their digital avatars.
Per Sundin, CEO of Pophouse Entertainment, says this new technology allows Kiss to continue their legacy for "eternity." He says the band wasn't on stage during virtual performance because "that's the key thing," of the future-seeking technology. "Kiss could have a concert in three cities in the same night across three different continents. That's what you could do with this."
In order to create their digital avatars, who are depicted as a kind of superhero version of the band, Kiss performed in motion capture suits.
Experimentation with this kind of technology has become increasingly common in certain sections of the music industry. In October K-pop star Mark Tuan partnered with Soul Machines to create an autonomously automated "digital twin" called "Digital Mark." In doing so, Tuan became the first celebrity to attach their likeness to OpenAI's GPT integration, artificial intelligence technology that allows fans to engage in one-on-one conversations with Tuan's avatar.
Aespa, the K-pop girl group, frequently perform alongside their digital avatars — the quartet is meant to be viewed as an octet with digital twins. Another girl group, Eternity, is made up entirely of virtual characters — no humans necessary.
"What we've accomplished has been amazing, but it's not enough. The band deserves to live on because the band is bigger than we are," Kiss frontman Paul Stanley said in a roundtable interview. "It's exciting for us to go the next step and see Kiss immortalized."
"We can be forever young and forever iconic by taking us to places we've never dreamed of before," Kiss bassist Gene Simmons added. "The technology is going to make Paul jump higher than he's ever done before."
And for those who couldn't make the Madison Square Garden show — stay tuned, because a Kiss avatar concert may very well be on the way.
Maria Sherman is an AP music writer
SAG-AFTRA Calls For A Strike Against “League of Legends”
"League of Legends" is caught in the middle of a dispute between Hollywood's actors union and an audio company that provides voiceover services for the blockbuster online multiplayer game.
The Screen Actors Guild-American Federation of Television and Radio Artists called a strike against "League of Legends" on Tuesday, arguing that Formosa Interactive attempted to get around the ongoing video game strike by hiring non-union actors to work on an unrelated title.
Formosa tried to "cancel" the unnamed video game, which was covered by the strike, shortly after the start of the work stoppage, SAG-AFTRA said. The union said when Formosa learned it could not cancel the game, the company "secretly transferred the game to a shell company and sent out casting notices for 'non-union' talent only." In response, the union's interactive negotiating committee voted unanimously to file an unfair labor practice charge against the company with the National Labor Relations Board and to call a strike against "League of Legends" as part of that charge.
"League of Legends" is one of Formosa's most well-known projects. The company provides voiceover services for the game, according to SAG-AFTRA.
SAG-AFTRA has accused Formosa of interfering with protections that allow performers to form or join a union and prevent those performers from being discriminated against — a move the union called "egregious violations of core tenets of labor law."
Formosa did not immediately respond to a request for comment. "League of Legends" developer Riot Games said that the company "has nothing to do" with the union's complaint.
"We want to be clear: Since becoming a union project five years ago, 'League of Legends' has only asked Formosa to engage with union... Read More