Creative studio Los York has hired creative director Kevin Cabuli.
Originally from Argentina where he worked for many years with Ponce, the Buenos Aires affiliate of MullenLowe, and Madre Buenos Aires (aka Mother), Cabuli has seen his work lionized at Cannes and gain prominence in homes across the U.S., LATAM, Asian and European markets. His body of work includes “Melting Icon,” “Pleasureverse,” “Miley’s Touch” and “Mozart by Magnum,” to name just a few for Magnum. Cabuli helped Dove adapt “Real Beauty” to gamer culture in the “Real Virtual Beauty” campaign. For Axe, among many global campaigns, Cabuli promoted vaccinations as “super hot” for guys looking to hookup, and placed pop-up “Axeination Centers” next to vaccination centers.
“Los York doesn’t fit an obvious mold, and neither do the people who make up our team. It really takes a special type of creative to fit in, and feel at home with us,” commented Scott Hidinger, executive creative director. “We searched long and hard for a talent like Kevin and I’m genuinely thrilled to have him on board. His body of work is clever, design-driven and on trend, and I can’t wait to see his brain in action. He’s a huge add.”
“I’ve been following Los York for years,” said Cabuli. “I confess, I’ve borrowed and quoted their work in my own. They are now giving me this incredible opportunity and challenge to move away from big agencies where I’ve been my entire career and go full indie, working with a small and diverse creative team, including designers, animators, VFX supervisors, creative directors and directors. I also have experience in design, art direction, photography and film directing. At Los York I hope to practice these crafts too and start getting some cool things done, which is exactly what Los York does. They get things done.”
“This is a long time coming for Los York but definitely worth the wait,” said Seth Epstein, Los York founder. “Kevin will help Los York continue to grow as a new creative and production model in the advertising industry, offering brands a small but mighty creative partner that works end to end with agility to address fast-moving consumers. Kevin is a true global nomad of the arts and creative hybrid of the highest caliber. He has something to prove and so do we. ”
At Los York Cabuli will provide leadership for the shop’s long-term relationship with Motorola, while also contributing to other brand-direction pitches and projects. Its Motorola partnership has evolved over time into a new kind of agency relationship, cheekily dubbed internally as Los Moto; a close-hold modern creative collaboration that provides end to end services for the brand from strategy through execution.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More