Harbor has added Tia Perkins as head of production, advertising. Her work ranges from large-scale international productions, such as the CG “Chantix Turkey,” to live-action and interactive campaigns for brands like HP, Gatorade, and M&Ms. Among other major brands Perkins has connected with are Estee Lauder, Jack Daniels, Nissan, American Express and Lululemon.
Prior to joining Harbor, Perkins had tenures at The Mill and Carbon. In her two years as head of production at Carbon, she oversaw successful campaigns for Xfinity, Verizon, Sweet Tarts, and Clermont Whiskey. She also liaised with ECD and heads of department on resource management, internal workflow, client pitches, and job oversights. As for her 12 years at the Mill, Perkins partnered with top-tier brands and industry luminaries. As sr. content producer for Mill+, she played a pivotal role in establishing the content studio’s in-house directorial offering.
Her commitment to workplace inclusivity led her to create the “What’s Next” Diversity, Equity, and Inclusion group, providing a platform for BIPOC voices and fostering a sense of belonging within the workplace. Throughout her career, she has been a dedicated mentor, spearheading internship programs and nurturing emerging talent in the industry.
On her new role at Harbor, Perkins stated, “I’ve been seeking to join a place that is making waves in advertising. The more I heard the name Harbor, the more curious I became to see if this was the place I could call home. Harbor not only has premium talent, but they share a common vision/goal that everyone is working towards. It makes you want to be here and be a part of it. “
Tony Robins, Harbor’s managing director, advertising, added, “I am excited that Tia is joining as our head of production, bringing her skill and experience to lead our production team, guiding them to place a high premium on the clients’ experience.”
