Jason Hinkley–an editor at such shops as Venice, Calif.-based Spot Welders and the L.A. offices of bicoastal Lost Planet and Rock Paper Scissors–has relocated to Minneapolis to come aboard the roster of Pixel Farm, a creative studio best known for its VFX, motion design, and visual and audio post services.
Hinkley joins staff editor Paul Clark as part of a deliberate strategy to make Pixel Farm an editorial destination, according to managing director Paul Sadeghi. “We’ve long been a trusted post and animation partner, but this is about meeting our clients further upstream,” he explained. “Jason is a stellar addition to our editorial team. His storytelling sensibilities and smarts are a perfect fit for Pixel Farm’s creative culture.”
Hinkley’s recent clients have included agencies Wieden + Kennedy, Leo Burnett, Doremus, Innocean, and Commonwealth on such brands as Apple, Nike, BMW, Nissan, T-Mobile, Ford, Verizon, and Beats. Hinkley has also collaborated directly with numerous brands like Facebook (now Meta), Twitter (now X), and Ziprecruiter.
“I’m excited to bring my style of storytelling and sound design to the Midwest,” said Hinkley. “I have known the fine folks at Pixel Farm for years from past projects, and this feels like home. I really believe we can accomplish big things here.”
Recent work from the studio gives examples of its breadth of capabilities. A spot for Northwell Hospital and agency Strawberry Frog included live-action production, motion graphics, edit, and finishing. A recent campaign for Planters Cashews and BBDO Minneapolis featured design and animation. And for investment app Acorns, the team handled compositing and mouth animation for a puppeted squirrel, as well as all finishing, color, sound design, and audio mix.
Pixel Farm is represented by Minerva on the East Coast. It is currently looking for Midwest representation, according to Sadeghi.
