Alex Pineda–multiple Cannes winner and driving force of TBWARAAD in Dubai, one of the most awarded agencies in TBWA’s collective–has been appointed chief creative officer of TBWAHelsinki.
Pineda will steer the agency’s creative work together with ECD Laura Paikkari. Pineda will act as part of the management team and report directly to TBWA Nordic president Sami Tikkanen.
”With iconic campaigns for brands such as Nissan, KFC and Louvre, the work of Alex and his team has made a strong mark not only in the United Arab Emirates but also in the entire MENA region. This is the most interesting creative industry recruitment in 2023 that brings international perspective, cultural insights and creates pull to the Finnish market,” said Tikkanen.
Pineda described TBWAHelsinki as “the home of the originals,” adding that “Finland has always punched above their weight in creativity, innovations and lifting phenomena in earned media field. I am honored to work with this crowd of remarkable individuals and extremely brave and ambitious clients.”
With more than 240 creativity awards, Pineda has been recognized by assorted major creative competitions from Cannes Lions to Cresta.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More