Yessian Music recently collaborated with JRA and BXP on the new View Boston observatory. The teams at Yessian Music created the signature sounds for the experience which included a wide array of original compositions highlighting the diverse facets of Boston life, music playlist curation for the bars and dining areas, as well as accompanying sound design for various media and interactive touchpoints throughout the venue. Additionally, Yessian Music conducted an onsite mix to ensure a perfect auditory immersive experience in the space, from the city model projection mapping room all the way up to the 52nd floor with a breathtaking 360 full sky view.
Located at Prudential Center in the heart of downtown Boston, View Boston is a captivating attraction designed to become a must-visit spot for both locals and tourists alike. By seamlessly integrating sight and sound, Yessian Music, together with BXP, JRA, Lightborne, Electrosonic, Atlantic Pictures, FrankNDesign and Float4, has transformed this venue into an immersive haven for the senses.
The idea with the View Boston experience was to create a signature sonic identity that brings a sense of fun and exploration, while encapsulating the essence of Boston vibes throughout the experience, drawing visitors into an unforgettable journey through Boston’s rich cultural tapestry. Original scores showcase an array of Boston life, from historical landmarks to bustling city streets, tranquil parks to vibrant cultural destinations and sporting events. The musical compositions transport visitors on an audiovisual exploration of the city.
In addition, Yessian’s sound design team breathed life into the experience with enhanced sounds showcasing the ambience of the city, allowing visitors to fully immerse themselves in Boston’s soundscapes.
“Working with the teams at both BXP and JRA was a dream from the very beginning,” said Brian Yessian, partner and CCO of Yessian Music. “We came together with the project teams to focus in on all aspects of the experience through a collaborative process of research, discussion and audio creation. The teams were completely in tune with each other (pun intended) from start to finish.”
In addition to its breathtaking views of the city and beyond, View Boston offers visitors a range of amenities to enhance their visit. Visitors have the opportunity to curate a customized itinerary throughout their experience by interacting with various neighborhood discovery tools that highlight over 350 landmarks and points of interest around Boston. Furthermore, View Boston extends its culinary and nightlife reach with a casual bistro and rooftop bar. Each of these venues have musical playlists tailored to the space, curated specially by Yessian music supervisors.
Yessian is a global, independently owned creative audio company with studios in New York City, Detroit, Los Angeles, and Hamburg.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More