Creative music company MAS (Music & Strategy) has appointed Nora Dabdoub as producer and music supervisor.
Dabdoub joins MAS from Dentsu Creative, where she handled music supervision and production. There, she worked on U.S. Tennis Association’s US Open 2023 campaign, “Spectacular Awaits,” scouting a rising hip hop artist who could provide the music and voiceover, and landing on Cookie Kawaii and her hit song “Violin.” Prior to this, Dabdoub was a creative producer at Bannerboy while also freelancing for companies like KR Consults, among others.
Outside of the advertising realm, Dabdoub has worked at the interdisciplinary arts space Knockdown Center as an events and music producer, and assisted music supervisor Joe Rudge. She has also acted as programming director and managing partner at a New York music venue, Shea Stadium, and was the day to day manager for indie artists such as The Pains of Being Pure at Heart, The Drums, and Alex Winston.
Dabdoub said, “I always had a good vibe about MAS. What appealed to me most about joining the team are the people who I, simply put, clicked with deeply; equally key is the quality of the work and balance of creativity, professionalism and having a good time doing it!”
James Alvich, co-founder and president at MAS, added, “As MAS continues to grow in different markets, we’re always looking for unique personalities and perspectives from each person we bring on. Since we work in a lot of spaces within music, Nora’s extensive background–spanning artist management, music supervision, agency work, event coordination, and production–will prove an invaluable asset.”
