Former TikTok creative licensing exec Rich Sica and commercial music industry vets Jack Bradley and Aleena Bissett have teamed to launch Juice, a music company focused on social media and short-form online content for brands and creators. The new venture will partner with brands, marketers and content creators to produce both bespoke and customizable ready-to-go music solutions that drive brand awareness for their partners. Curating an ever-growing library of tracks that were made by relevant artists and brand music experts will allow marketers to move very quickly without sacrificing creativity and engagement.
Juice will tap into an extensive network of composers and artists primed for short-form musical scoring, ranging from Grammy-nominated composers and producers to viral TikTok creators. Juice has adopted a sonic approach for campaigns to be launched across TikTok, Instagram Reels and YouTube Shorts. Juice offers both exclusive, pre-cleared music and custom collaborations with its network of diverse and talented musicians.
Juice advising creative director Sica recently spent two and a half years at TikTok, overseeing creative music licensing across North America and LATAM markets and working with brands that leveraged the platform’s first audio library and royalty-free music and the platform’s distribution and artist marketing service, SoundOn. He also served at agencies like R/GA and 72andSunny.
Juice managing director Bradley and head of production Bissett will continue to run commercial music shop HiFi Project in addition to Juice.
