All finalists will win Gold, Silver, Bronze Pencils or Merits, to be announced on May 16 during Creative Week in NY
The One Club for Creativity has unveiled the entries from 50 countries and regions that are finalists for The One Show 2024.
FCB New York has the most in the world with 50 finalists, including 45 for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA.
TBWAMedia Arts Lab Los Angeles is second with 39 finalists, including 12 for “Fuzzy Feelings”, seven for “AirPods – Quiet the Noise”, and six for “Another Birthday”, all for Apple.
With 33 finalists is Rethink Toronto/Montreal/Vancouver, including 11 for Kraft Heinz “Heinz Ketchup Fraud”, and 10 for Coors Light “Coors Lights Out”.
FCB Chicago has 32 finalists, including 26 for “Banned Books Club” on behalf of Digital Public Library of America. Publicis Conseil Paris has 30 finalists, with 10 each coming for Renault “Plug-Inn” and Solar Impulse “Prêt à Voter”.
Rounding out the top 10 entrants for finalists entries are Serviceplan Germany Munich with 27, Marcel Paris with 26, FCB Canada Toronto and Ogilvy UK London with 24 each, and McCann New York with 23.
FCB New York’s “Dreamcaster” is the work with the most finalists, collecting 45 overall. “Banned Books Club” from FCB Chicago for Digital Public Library of America is second with 26 finalists, and “WoMen’s Football” by Marcel Paris has 22.
A total of 1,794 One Show 2024 finalists from 50 countries were selected by this year’s esteemed global jury. The complete searchable list of finalists for The One Show 2024 is available here.
All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced on May 16 and celebrated at The One Show 2024 awards ceremony on May 17 at Cipriani Wall Street in New York during Creative Week.
Now in its 15th year, Creative Week (May 13-17, 2024) is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.
Creative Week 2024 includes awards ceremonies for the Young Ones Student Awards on May 13, Type Directors Club TDC70 Best of Discipline winners and exhibition on May 14, ADC 103rd Annual Awards on May 15, and exclusive Executive Creative Summit-New York on May 16.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More