Great Guns has signed director and photographer Laura Martinova to its U.K. and U.S. roster.
Having made homes in Barcelona, Prague, London, Paris, and Berlin, Martinova’s versatile short films, documentaries, music videos, and commercials are a true melting pot of her experiences in these bustling cultural hubs. Her portfolio is characterized by her passion for cinema as well as alternative and experimental content, citing Agnes Varda, Claire Denis, Michael Haneke, David Lynch and Claude Chabrol as particular sources of inspiration.
In addition to collaborations with Stella McCartney, Loewe, Ferragamo, adidas, Zalando, Benetton, and Metal Magazine, Martinova’s standout pieces include a colorful forbidden romance for Mexican musician duo Clubz’s “Popscuro,” a decadent commercial where classic meets contemporary for Majorica, and an angelic emergence from underwater for singer Novaa’s “Supernovaa.” The director’s short Lena y Elena about a fractured lesbian relationship and Nowness documentary Monstruo de Agua, exploring artist Lisette Ros’ creative process through the symbol of the axolotl, also hold deep narrative significance.
Martinova’s most recent work via Berlin’s Soup Film includes a campaign for Deichmann x Puma, “Made for Joy,” which dives into a dynamic world of dance within a shoebox, while upcoming projects include a music video and debut feature film.
Before joining Great Guns, Martinova was repped in the U.S. by Identity for commercials and branded content. She had no prior production house representation in the U.K.
Martinova commented, “I’m so happy to join the Great Guns family. I was attracted to its roster and work, but mainly the connection we had on the first video call. For me, it’s very important to work with humans with similar values to me, such as loyalty, empathy and a sense of humor. I think we connected from the beginning! And I’m hoping to achieve more exciting international projects in the U.S., U.K., Asia and Middle East.”
Laura Gregory, founder and CEO of Great Guns, said, “Laura reached out a few months ago and we all loved her work. The energy she creates, her camera skills, her photography, and eye for movement make her a strong contender in a crowded field. She seamlessly crosses film and photography with fashion, performance, dance, and luxury brands bringing her quirky sense of style to everything she delivers.”
Michel Waxman, managing executive producer and talent management of Great Guns USA, added, “I’m thrilled to introduce the U.S. branded community to Laura’s dynamic and fresh fusion of dance and fluidity of human motion infused with incredible emotion and style.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More