Publicis New York has hired Joe Mongognia as chief creative officer, effective April 5. Mongognia will oversee creative across Publicis New York, reporting to Publicis New York CEO and Publicis Groupe global chief strategy officer Carla Serrano.
Publicis New York is both a world-class creative agency and the creative chassis behind Publicis Groupe’s bespoke Power of One models. This has attracted leading brands including Citi, Pfizer and Walmart, bringing together the best capabilities, talent and agencies across data, media, technology, creative and production into integrated, client-centric agency teams.
“The Power of One requires a different leadership mindset from the typical chief creative gig. It’s less about making ads and more about nurturing the best ideas from the Groupe’s full arsenal of data, talent and creativity,” said Serrano. “Joe immediately grasped the assignment and Publicis New York’s ambition to put creative at the center of driving brands into the future.”
Mongognia spent the last 10 years at Grey New York, most recently as executive creative director overseeing creative for brands including NFL, Gillette, Pfizer, Pringles, MassMutual, National Parks, and Procter & Gamble. For the last two decades, he has been helping build and shape several top agencies including Ogilvy, McCann and JWT. His work has been recognized with international awards, including Cannes Lions, D&AD, Effies, The ANDYs and One Show, and is part of MoMA’s permanent advertising collection.
“The Power of One is envied throughout the industry for its ability to surround brands with the best talent and integrated capabilities, without compromising on creativity,” said Mongognia. “What attracted me to Publicis New York is it has rapidly evolved beyond the traditional creative agency. It’s a model and a philosophy that can flex to where brands and the industry need to go, and that is the ultimate creative brief.”
Global Witness Report: TikTok Let Through Disinformation In Political Ads Despite Its Own Ban
Just weeks before the U.S. presidential election, TikTok approved advertisements that contained election disinformation even though it has a ban on political ads, according to a report published Thursday by the nonprofit Global Witness.
The technology and environmental watchdog group submitted ads that it designed to test how well systems at social media companies work in detecting different types of election misinformation.
The group, which did a similar investigation two years ago, did find that the companies — especially Facebook — have improved their content-moderation systems since then.
But it called out TikTok for approving four of the eight ads submitted for review that contained falsehoods about the election. That's despite the platform's ban on all political ads in place since 2019.
The ads never appeared on TikTok because Global Witness pulled them before they went online.
"Four ads were incorrectly approved during the first stage of moderation, but did not run on our platform," TikTok spokesman Ben Rathe said. "We do not allow political advertising and will continue to enforce this policy on an ongoing basis."
Facebook, which is owned by Meta Platforms Inc., "did much better" and approved just one of the eight submitted ads, according to the report.
In a statement, Meta said while "this report is extremely limited in scope and as a result not reflective of how we enforce our policies at scale, we nonetheless are continually evaluating and improving our enforcement efforts."
Google's YouTube did the best, Global Witness said, approving four ads but not letting any publish. It asked for more identification from the Global Witness testers before it would publish them and "paused" their account... Read More