FCB London has appointed Kyle Harman-Turner as creative partner and executive creative director. Harman-Turner will report to chief creative officer Owen Lee.
In his new role, Harman-Turner will lead the Kimberley Clark business which includes Andrex and Kleenex. Having taken a freelance contract with FCB London mid last year, he’s worked on several FCB London clients from government to FMCG and has already made a big impression within the agency.
Katy Wright, CEO of FCB London, said, “Anyone that’s met Kyle, spent time with Kyle will know his passion and commitment to creativity is second to none. Everything comes from a good place and we often found ourselves saying I couldn’t imagine FCB without Kyle. His experience, his energy in everything he does, inside and outside of work makes him a great fit for FCB and our clients – but more than that, he’s a wonderful human, and wonderful people are always welcome here; we can’t wait to formalize this partnership.”
Harman-Turner spent 17 years at Mother across the London and New York offices. He was behind campaigns including MoneySuperMarket’s hugely popular, multi-award-winning "Epic Strut" with his then creative partner, Martin Rose. In that time Harman-Turner rose through the ranks to become a co-founder and ECD of Mother offshoot, "The Or." Work led by Harman-Turner included the launch of an immersive driving experience by the Jaguar Land Rover Group, "The Out," where the public could book to have themselves “kidnapped” from their everyday lives by actors wearing neon balaclavas.
More recently, he attained a Business Sustainability Management qualification from the University of Cambridge and founded Climate Clubs – A creative collective using the cultural power of football to tackle climate issues.
Climate Clubs’ first project redesigned football club flags through a lens of climate change and was exhibited at the Royal Academy of Arts with all profits going to relevant climate causes.
As part of an agreement at FCB, Climate Clubs will continue to operate with a range of existing clients including Warner Music and Green Football Weekend, with dedicated time for purpose-based creative work set aside annually.
Harman-Turner is also a summer school tutor at Central Saint Martins.
Owen Lee, CCO, FCB London, said, “We've been lucky enough to work with Kyle for the last eight months and he’s demonstrated unbelievable energy, passion and talent. With Kyle in the building, we feel confident our work will go to the next level. And he achieves all this without a hint of ego.”
Harman Turner said, “I’m humbled that Katy, Owen, Ben, and the wider FCB team have invited me into their gang with such love and positivity. The people we work with are so important in shaping how we feel each and every day. At FCB, I’ve felt excited about what we create together and I think that’s reflected in the work we’re making for Andrex.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More