RESET UK has signed directing duo Dorian & Daniel. This move provides representation continuity on both sides of the Atlantic as Dorian & Daniel have a longstanding relationship with RESET in the U.S. Dorian & Daniel made a dramatic entry into the industry with their celebrated spec ad “Dear Brother” for Johnnie Walker, which they created during their time at film school. The film told a rich, emotional story so powerful that it racked up over a million online views on its first day and has exceeded over 20 million views to date. Since graduating, Dorian & Daniel have created work for major brands and agencies around the world–using their two brains and four eyes to create poetic stories for brands including Sony, Mercedes-Benz, Samsung and Peugeot. Dorian & Daniel have won awards across the globe at all major international advertising festivals. Their “Love Hurts” spot for Samsung–which told the unlikely romance between a spider and a phone–won five pencils at D&AD, a Gold and three Silver Clios, two Gold and a Silver Lion at Cannes (including the first Gold Film Lion for Germany in nine years). Creators Inc represents the RESET directors roster in the U.K., EMEA and Asia….
Lucy Walker Made A Searing Documentary About Wildfires In 2021; Now, People May Be More Inclined To Listen
When Lucy Walker debuted her harrowing documentary about California wildfires, "Bring Your Own Brigade," at Sundance in 2021, it was during peak COVID. Not the best time for a film on a wholly different scourge. "It was really hard," the Oscar-nominated filmmaker says now. "I didn't blame people for not wanting to watch a film about the fires in the middle of the pandemic, because it was just too much horror." And so the film, though acclaimed — it was named one of the 10 best films of the year by the New York Times – didn't reach an audience as large as Walker had hoped, with its urgent display of the human cost of wildfires and its tough, crucial questions for the future. That could change. Walker thinks people may now be more receptive to her message, given the devastating wildfires that have wrought havoc on Los Angeles itself the past week. Firefighters were preparing on Tuesday to attack new blazes amid warnings that winds combined with severely dry conditions created a " particularly dangerous situation." "This is probably the moment where it becomes undeniable," she said in an interview. She added: "It does feel like people are now asking the question that I was asking a few years ago, like, 'Is it safe to live in Los Angeles? And why is this happening, and what can we do about it? And the good news is that there are some things we can do about it. What's tricky is that they're really hard to accomplish." Documenting the human cost, confronting complacency In "Bring Your Own Brigade" (available on Paramount+), Walker portrays in sometimes terrifying detail the devastation caused by two wildfires on the same day in 2018, products of the same wind event — the Camp Fire that engulfed the northern California city of... Read More