New York-based ad agency StrawberryFrog has unveiled its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through the design of innovative products and services. The new firm–in which StrawberryFrog founder/CEO Scott Goodson is a principal–is founded on the belief that true innovation is inherently “pluralistic”–a system based on diversity of people, experiences, and thought processes–and deeply rooted in purpose. As clients increasingly demand that silos between internal functions come down, and consumers push for products to actually reflect marketing promises, inplural aims to provide an answer for companies seeking to bring their purpose to life across all aspects of their business. inplural is distinct in structure, which involves assembling interdisciplinary teams for each client. These teams may consist, for instance, of psychologists, creative technologists, entrepreneurs, cultural forecasters, product managers, and artists, ensuring a comprehensive and innovative approach to problem-solving. This model stands in contrast to traditional consultancy practices by offering a dynamic, tailored service that addresses the unique challenges of each organization. Daniel Gomez Seidel, a principal in and managing director of inplural, brings a rich background in design thinking, product innovation, and cultural transformation, and a deep network of creative collaborators across diverse, unconventional fields. With services ranging from research & insights, product, service & experience innovation, organizational design & training, to prototyping & implementation, inplural supports its clients from concept through to launch. This end-to-end service model ensures that innovative ideas are realized as actionable, impactful solutions. Under the leadership of Goodson and Gomez Seidel, inplural seeks to drive genuine advances in how marketing is conceived and deployed. By bridging the gap between marketing, product development, and organizational strategy, inplural is looking to attain a unified, purpose-aligned experience for employees and customers alike. This integrated approach is designed for leaders committed to making company purpose a living, breathing reality….
Review: Director Ben Taylor’s “Joy”
Toward the end of Netflix's "Joy," the muffled cry of a newborn baby prompts a man and woman in a hospital to embrace out of pure bliss. They aren't the parents, but they had as much to do with the birth as the mom and dad.
This charming and winning movie charts the decade-long true story of how the world's first IVF baby was born in England in 1978 — a 5-pound, 12-ounce girl who paved the way for millions more. It's an upbeat, very English affair, mixing sober discussion of endometriosis with chocolate biscuits.
The couple embracing that day were pioneering scientist Robert Edwards and Jean Purdy, a young nurse and embryologist. Together with surgeon Patrick Steptoe, the trio succeeded with in vitro fertilization, a method of treating infertility. Edwards would go on to win the Nobel Prize.
"Joy" has been birthed at a time when science is under threat in America — even IVF — so it's downright inspiring to see plucky, smart scientists working hard to change the world. "What we're doing, it matters," says Steptoe, played with quiet economy by Bill Nighy.
"Joy" is the personal stories of the three scientists — mostly through the eyes of Purdy, a polite lab-coated warrior. "If I hear a commotion, I'm not very good at staying out of it," she says. Perfectly played by Thomasin McKenzie, Purdy is both vulnerable and strong, learning through the process to be a better human. James Norton plays Edwards with charm, self-doubt and calm spirit.
Jack Thorne's script nicely explains the massive pressure the trio faced. IVF may have become common and uncontroversial over the last decades, but back in the late '70s it was experimental and shunned. The Anglican church called it a sin, the newspapers labeled it Frankenstein-ish and other... Read More