New York-based ad agency StrawberryFrog has unveiled its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through the design of innovative products and services. The new firm–in which StrawberryFrog founder/CEO Scott Goodson is a principal–is founded on the belief that true innovation is inherently “pluralistic”–a system based on diversity of people, experiences, and thought processes–and deeply rooted in purpose. As clients increasingly demand that silos between internal functions come down, and consumers push for products to actually reflect marketing promises, inplural aims to provide an answer for companies seeking to bring their purpose to life across all aspects of their business. inplural is distinct in structure, which involves assembling interdisciplinary teams for each client. These teams may consist, for instance, of psychologists, creative technologists, entrepreneurs, cultural forecasters, product managers, and artists, ensuring a comprehensive and innovative approach to problem-solving. This model stands in contrast to traditional consultancy practices by offering a dynamic, tailored service that addresses the unique challenges of each organization. Daniel Gomez Seidel, a principal in and managing director of inplural, brings a rich background in design thinking, product innovation, and cultural transformation, and a deep network of creative collaborators across diverse, unconventional fields. With services ranging from research & insights, product, service & experience innovation, organizational design & training, to prototyping & implementation, inplural supports its clients from concept through to launch. This end-to-end service model ensures that innovative ideas are realized as actionable, impactful solutions. Under the leadership of Goodson and Gomez Seidel, inplural seeks to drive genuine advances in how marketing is conceived and deployed. By bridging the gap between marketing, product development, and organizational strategy, inplural is looking to attain a unified, purpose-aligned experience for employees and customers alike. This integrated approach is designed for leaders committed to making company purpose a living, breathing reality….
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More