Sibling Films–part of the New York and L.A.-based brand studio and production company Sibling Rivalry–has added Angie Su to its roster of directors. This follows her 2023 partnership with the production company as part of the Commercial Directors Diversity Program.
Born in China and based in Los Angeles, Su has worked with brands and artists such as Pepsi, Pizza Hut, Huawei, Vivo, cellist Lynn Harrell, Chinese singer, songwriter and actress Chris Lee, and Chinese actress and singer Zi Yang, to name a few.
Su’s film work often moves beyond the visual into technologically oriented immersive installations that incorporate multisensorial, futuristic elements, enveloping the viewer in innovative new ways. Her experimental short film The Sun, for example, utilizes the sense of smell to create unique sensations for the audience throughout the viewing process.
Su predicted that the future of TV commercials will be far more driven by emotion–and in the age of skippable videos and ad blockers, the format certainly needs a shakeup. “I think commercials are going to be much more experience-oriented: they’ll evolve to be not only visual but tap into other senses too,” said Su. “My goal is to make a TV commercial that’s totally immersive; tapping into the possibilities of tech in a way that’s really interesting and allows for a truly emotional individual experience.”
She continued, “I always want to try something different and move away from the typical approaches to narrating a story. Inviting technology into the process to access multiple senses is configured into my philosophy and even the aesthetics of my characters–and that’s definitely possible, even within the constraints of a TV spot.”
Darren Foldes, partner and managing director at Sibling Films, said, “Angie loves starting with a simple, yet intriguing concept and weaving in her signature bold vision. She is well equipped to turn good into great and great into extraordinary. The rich imagery she creates and her boundless imagination will be imprinted in your memory.”
“Overnight Success” Has Been More Than A Decade In The Making For Meghann Fahy and Eve Hewson
Meghann Fahy and Eve Hewson, two of the stars of Netflix's whodunit "The Perfect Couple," have news for you if you want to call them breakouts: They've been working in this business for more than a decade.
Fahy made her TV debut in 2009 in an episode of "Gossip Girl." Hewson's first big film role was in 2011's "This Must Be the Place." They do concede, however, that it's recent TV roles — "The White Lotus" for Fahy and "Bad Sisters" for Hewson — that have led to new frontiers of opportunity.
Susanne Bier, who directed "The Perfect Couple," says both Fahy and Hewson are "going to be big stars."
"They certainly have proper, profound star quality, Both of them in very different ways," Bier says. "Both are incredibly creative, incredibly smart, and also have a impressive insight as to who they are. You can be a great actor or actress and not necessarily really know who you are yourself. And they do."
Hewson, 33, whose dad is U2 front man Bono, may have grown up in a famous family but she's now in demand in her own right. She will next be seen in a second season of "Bad Sisters, " out in November. She's in Noah Baumbach's next film, alongside Adam Sandler, George Clooney and Riley Keough. She's also been cast in Steven Spielberg's next production and is set to star opposite Murray Bartlett in a racing series for Hulu.
Fahy, 34, is in production on a limited series with Julianne Moore and Milly Alcock called "Sirens," written by Molly Smith Metzler ("Maid") for Netflix. She also has two films in the can with Josh O'Connor ("The Crown," "Challengers") and Brandon Sklenar ("It Ends With Us").
The two actors spoke candidly about this phase of their careers. This interview has been condensed for clarity and... Read More