Design studio and creative agency Brand New School has added director Kyle Sauer to its roster for U.S. representation. His work spans commercials, music videos, digital media, short films and installations.
Previously repped by Neighborhood Watch, Sauer is a Brooklyn-based filmmaker who draws inspiration from internet culture to gear his work toward younger generations, playing with mixed media to infuse his live-action material with vibrancy and humor.
Originally hailing from Illinois, Sauer attended film school at Boston University before moving to New York, where he further developed his artistry through animation and sketch comedy. He honed his skills as a creative developer at multiple production companies, as a designer at Dark Igloo, and as sr. art director at Giphy before taking up the mantle of director, bringing his stylized, playful, and humorous approach to interactive commercial campaigns for clients like KFC, Oscar Mayer, Pepsi, Warby Parker, and Meta.
In the music space, Sauer combines his film directorial talents with his skills as an animator to create innovative and visually striking music videos for artists like Keke Palmer, Hippo Campus, and Young the Giant. Sauer's short film, Take Me To Your Party, is currently streaming on Roku originals, and his comedy short, Dave And Alice Want To Have Sex, screened at multiple festivals across the U.S.
Sauer said of Brand New School. “They’re a truly unique creative company; their holistic approach to projects and inspiring work ethic is refreshing in the commercial world. They appreciate my creative perspective and ambitions to evolve my work to its full potential, and their innovative team has the expertise to make it happen. I’m genuinely excited to work with them and bold brands to push boundaries in creating fresh, entertaining, and beautiful projects. I can’t wait to see what our collaborations will cook up.”
Brand New School CCO and founder Jonathan Notaro said, “Kyle’s unique understanding of comedy, craft, and design-driven art direction pair well with what we are building here at BNS. We knew it was a great fit from our first conversation about his approach to filmmaking and our shared values.”
