The most viewed videos of 2023 posted to the SHOOT Publicity Wire (SPW) include a main title sequence for Guardians of the Galaxy Vol. 3, a trailer to a feature documentary on Selena Gomez, a Gal Musette’ music video, and an American Express commercial featuring Lin-Manuel Miranda.
The most watched SPW video of 2023 was Guardians of the Galaxy Vol. 3’s main title sequence–set to an acoustic version of “Creep: by Radiohead. Sarofsky served as production company on the main titles for client Marvel Studios.
The second most-viewed entry of 2023 was the trailer to the feature documentary Selena Gomez: My Mind & Me.
Taking third place was Gal Musette’s music video for the song “Je vois le ciel,” inspired by French poet and screenwriter Jacques Prévert. The song pays homage to his style of “song poems.” The song was written by Gal Musette and produced by Jonathan O’Brien.
Fourth place went to director Charlie Kaufman’s short film Jackals & Fireflies in which a woman reflects on her life.
Finishing fifth in our SPW countdown was a teaser for writer-director Kayla Abuda Galang’s short film titled When You Left Me on That Boulevard.
Sixth place for total clicks in 2023 was earned by McDonald’s and Karen X Cheng’s video celebrating Lunar New Year 2023, aka Year of the Rabbit and Cat.
Settling into the seventh SPW video views slot was Harley-Davidson’s CVO Street Glide and CVO Road Glide launch film
Eighth place in the SPW video countdown went to Ponysaurus Brewing’s The Lieutenant Governor’s Fund for the Fabulous, launched in response to a speech given by North Carolina Lieutenant Governor Mark Robison who referred to LGBTQ+ people as “filth.” In this lighthearted, two-minute social media video, members of the LGBTQ+ community repeat Robinson’s words and jokingly express their astonishment. They also note that Ponysaurus Brewing is donating profits from its “Don’t Be Mean to People” beer to aid the LGBTQ+ community for the remainder of Robinson’s term.
Garnering ninth place was Swift Meats’ comedy commercial titled “The Return of Gustavus Swift,” directed by Patrick Sherman of Slash Dynamic.
And rounding out our top ten in the SPW video derby was the American Express commercial, “The Rhythm of the Island,” in which Lin-Manuel Miranda reflects on how he derives creative inspiration from the sounds of Puerto Rico.
Here’s a rundown of the 25 most watched videos posted on the SHOOT Publicity Wire for 2023. Click title to view video.
Title | Author
1. Guardians of the Galaxy, Vol. 3” Main Title | DW Agency
2. “Selena Gomez: My Mind & Me” Official Trailer, Apple TV+ | Raging Artists
3. Gal Musette’s music video, “Je vois le ciel” | AS Cohen PR
4. Jackals & Fireflies | AS Cohen PR
5. “When You Left Me on That Boulevard” Short Film Teaser | Raconteur
6. McDonald’s + Karen X Cheng — Lunar New Year 2023 | Picture North
7. 2023 Harley-Davidson CVO Street Glide and CVO Road Glide Launch Film | DW Agency
8. Ponysaurus Brewing’s “The Lieutenant Governor’s Fund for the Fabulous” | Artisans PR
9. Slash’s Patrick Sherman Directs Commercial Featuring “The Return of Gustavus Swift” | Slash Dynamic
10. AMEX’s ‘The Rhythm of the Island” | Raging Artists
11. McDonald’s “The Cardi B & Offset Meal” (social) | Raging Artists
12. Gamescape Audio | Interactive Music & Audio Services for Video Games | Artisans PR
13. Air Max 270 Go: For a day full of anything but “nothing” | Raconteur
14. Visit California’s “Childhood Rules” | Lynne Collins
15. THANK YOU FOR NOT ANSWERING | Hype
16. Merrell “Weightless” | rpg246
17. Original Style From #adidas | ft. #tydollasign | JD Sports US |artisans PR
18. “A Brush of Violence” (Trailer) | Raging Artists
19. Fuego Base x Benny the Butcher x OT the Real – THE WAREHOUSE [Official Video] | Raging Artists
20. “Fandango at the Wall” Trailer | Wild Rose Pictures
21. Community Coffee’s “Rancher” | Young Company
22. 2023 AICP Show Packages Montage | DW Agency
23. Mia Nicolai & Dion Cooper’s Music Video “Burning Daylight” – Eurovision Song Contest 2023 | Ambient PR
24. The Last March Of An Ad Creative | Hype
25. Creativity From The Other Side: Industry Awards Edition | NYF