Alex Dobson has been named creative strategy lead, U.S., for The&Partnership. Dobson, who joined the agency in 2019, previously served as strategy director and has played a pivotal role in the global success of the firm’s Mars account, overseeing high-profile campaigns for brands including Skittles, Snickers and Extra Gum. Since joining The&Partnership, Dobson has helped lead the way on Mars’ addressable strategy, social content and purpose-led campaigns, enabling the company’s brands to forge stronger connections with their consumers. This includes developing the strategy behind the 2023 Gold Effie-winning “Everyone’s Original” campaign for Ben’s Original – the brand’s first campaign following its rebrand from Uncle Ben’s. Most recently, Dobson oversaw strategy on global Halloween TV campaigns for Twix and M&Ms. Other campaign highlights include the launch of Skittles’ “Squishy Cloudz,” the brand’s first-ever gummy confection, and the Snickers’ “Go Full Fan” campaign in support of England’s Lionesses, the country’s national women’s soccer team during the team’s run to the Euro 2022 championship. Dobson also played a key role in driving sales for Extra White gum up by more than 30 percent through the “Every Smile Should Shine” campaign. In his new role, Dobson will lead the U.S. creative strategy Team, working with the firm’s media agency, mSix&Partners, to bring more data-informed content strategies to clients. Along with client work, he will guide the agency’s implementation of AI tools throughout the agency’s work. Prior to joining The&Partnership, Dobson was a sr. strategist at Grey London, working with client Nomad Foods. Earlier at Bow&Arrow (now part of Accenture Song), he developed strategy for clients including Dow Jones and Google….
Tilda Swinton Explores Assisted Suicide In Pedro Almodóvar’s 1st English-Language Feature
Although "The Room Next Door" is Pedro Almodóvar's first English-language feature, Tilda Swinton notes that he's never written in a language that anyone else truly speaks.
"He writes in Pedro language, and here he is making another film in another version of Pedro language, which just happens to sound a little bit like English," Swinton said.
Set in New York, Swinton stars as Martha, a terminally ill woman who chooses to end her life on her own terms. After reconnecting with her friend Ingrid, played by Julianne Moore, Martha persuades her to stay and keep her company before she goes through with her decision.
Beyond the film's narrative, Swinton said she believes individuals should have a say in their own living and dying. She acknowledges that she has personally witnessed a friend's compassionate departure.
"In my own life I had the great good fortune to be asked by someone in Martha's position to be his Ingrid (Julianne Moore)," Swinton said.
She said that experience shaped her attitude about life and death: "Not only my capacity to be witness to other people in that situation, but my own living and my own dying."
Swinton spoke about "The Room Next Door," Almodóvar and he idea of letting people die on their own terms. Remarks have been edited for clarity and brevity.
Q: Tackling that role, what was the challenge to get into the character?
SWINTON: I felt really blessed by the opportunity. So many of us have been in the situation Julianne Moore's character finds herself in, being asked to be the witness of someone who is dying. Whether that wanting to orchestrate their own dismount or not, to be in that position to be a witness is something that I've been... Read More