Chelsea Lupkin, a prolific writer and director of independent films, has signed with Greenpoint Pictures for her first career representation in commercials and branded content. Lupkin’s body of work has been featured in Indiewire, Fangoria, The Hollywood Reporter, SYFY WIRE, io9, Bloody Disgusting, and PopHorror.
Lupkin’s first collaboration with Greenpoint was a series of branded spots for Tubi, where she directed “The Gen-Z Next Door” and co-directed “Under The Impression.” Created by ad agency Mischief, the spots were part of their satirical series lampooning media buyers. Most recently, she collaborated with Coor Light on a forthcoming campaign. Her editorial work includes producing episodes, live productions, and documentaries for many media outlets, including MTV, VH1, Elle, Elle Decor, GQ, as well as Delish, where she shoots their popular series “Iconic Eats” and is the brand’s director of photography.
Her pantheon of shorts includes the widely popular coming-of-age horror Lucy’s Tale, which premiered at the Fantasia International Film Festival and racked up over 6.1 million views on Gunpowder & Sky’s streaming platform, ALTER. Lupkin is currently developing a feature-length screenplay adaptation of this short. She wrote and directed Flagged in collaboration with the Sundance Institute and Hulu (where it is available to stream). Her short film Scooter also premiered at Fantasia in 2022 and became an official selection of SITGES, Beyond Fest, and Overlook Film Festival within its lineup. The film is set to be released online in 2024. Lupkin is currently in various stages of pre-production for two feature films, including a sci-fi thriller titled Tell Them What You Saw produced by Yellow Veil Pictures, as well as an untitled horror film set for a spring production in collaboration with Crooked Letter.
She is currently a senior programmer for Short of The Week, a premiere curatorial destination for short films, where she also serves as a contributing writer. Additionally, Lupkin loaned her expertise to 2023’s Fantastic Fest in Austin, Texas, by serving on the shorts jury. She was also a mentor for participants in the Frontières International Co-Production Market in Montreal, Canada. She is currently on the jury for the Killer Shorts Horror Short Screenplay Competition for rising screenwriters in the genre.
Lupkin said, “Greenpoint’s incredible work in the space and being among such talented filmmakers marks an exciting new beginning for my filmmaking career. I look forward to evolving as a commercial director under the Greenpoint Pictures banner and collaborating with their accomplished producing team.”
“Chelsea is an exciting addition to our roster,” said Leah Donnenberg, executive producer of Greenpoint Pictures. “She is already an established tastemaker in the indie film community, and we are thrilled to introduce her expertise to the commercial world.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More