After leading the agency to sustained growth and success since purchasing a majority stake from founder Tom Burrell in 2004, Burrell Communications Group’s co-CEOs McGhee Osse and Fay Ferguson have announced a transition to new ownership.
A highly regarded multicultural advertising agency, Burrell Communications Group was acquired by an equity consortium led by FVLCRUM Funds (“FVLCRUM”) and Channing Johnson. FVLCRUM is a minority-owned private equity firm based in Rockville, Maryland, that specializes in impact and growth investments, while Johnson is a Los Angeles corporate attorney with decades of experience in media and entertainment. Johnson will serve as chairman.
Tara DeVeaux, the former CMO of Los Angeles-based Wild Card Creative Group and managing director of its creative content division, 3AM, has been named the incoming CEO. DeVeaux has a multifaceted background in advertising, media, and entertainment, with her agency foundation established at Y&R, SpikeDDB, and BBDO where she rose to CMO of the New York office.
“We are truly excited for Burrell’s next chapter,” stated Osse. “It was pivotal to Fay and me to transition the company to a team that would be committed to investing in the agency, growing its capabilities and reach in the years ahead and maintaining the talent and culture that makes Burrell special.”
“Having jointly led Burrell for nearly two decades,” added Ferguson, “McGhee and I sought to ensure that the new ownership shared our vision, standard of values, and maintained Burrell’s Minority Business Enterprise (MBE) designation. We are also thrilled about their selection of Tara as CEO. We’ve gotten to know her throughout this process, and she has shown tremendous energy and enthusiasm coupled with a commitment to the agency’s future.”
“I am excited and inspired by the opportunity to take on this role at what is a pivotal time in Burrell’s history,” said DeVeaux. “With multicultural consumers driving most general market trends, the line between general market and multicultural advertising has never been grayer. Understanding where these consumers are now helps brands to project where they need to be in the near future, and that’s always been Burrell’s strength. I plan to build upon that legacy through a concentrated focus on data to deliver fresh insights and renewed creativity across all platforms so we can continue to be a vital partner in growing our clients’ business.”
Johnson thanked FVLCRUM for sharing his vision and emphasized his key goals are for “Burrell to become the ‘go-to’ agency for brands who recognize the importance of speaking authentically to our growing transcultural world, and to become the destination agency for new talent in the business.”
Chijioke Asomugha, partner of FVLCRUM stated, “Burrell is an iconic company that has helped tell the diverse stories of many respected brands for more than 50 years. FVLCRUM is eager to build upon the impactful legacy of Burrell through this significant equity investment.”
SAG-AFTRA Calls For A Strike Against “League of Legends”
"League of Legends" is caught in the middle of a dispute between Hollywood's actors union and an audio company that provides voiceover services for the blockbuster online multiplayer game.
The Screen Actors Guild-American Federation of Television and Radio Artists called a strike against "League of Legends" on Tuesday, arguing that Formosa Interactive attempted to get around the ongoing video game strike by hiring non-union actors to work on an unrelated title.
Formosa tried to "cancel" the unnamed video game, which was covered by the strike, shortly after the start of the work stoppage, SAG-AFTRA said. The union said when Formosa learned it could not cancel the game, the company "secretly transferred the game to a shell company and sent out casting notices for 'non-union' talent only." In response, the union's interactive negotiating committee voted unanimously to file an unfair labor practice charge against the company with the National Labor Relations Board and to call a strike against "League of Legends" as part of that charge.
"League of Legends" is one of Formosa's most well-known projects. The company provides voiceover services for the game, according to SAG-AFTRA.
SAG-AFTRA has accused Formosa of interfering with protections that allow performers to form or join a union and prevent those performers from being discriminated against — a move the union called "egregious violations of core tenets of labor law."
Formosa did not immediately respond to a request for comment. "League of Legends" developer Riot Games said that the company "has nothing to do" with the union's complaint.
"We want to be clear: Since becoming a union project five years ago, 'League of Legends' has only asked Formosa to engage with union... Read More