Berlin-based director Mario Clement has joined the directorial roster of Chromista, marking his first U.S. commercial signing. His body of work spans spots, documentaries, portrait films and music videos.
Clement has won Bronze at Cannes Lions for his work with Audi and the film “Mission to the Moon–Part Time Scientists,” and a Silver Stevie at the German Stevie Awards for the Red Bull ad “REMADE.” His additional commercial collaborations include brands like BMW, Volkswagen, Adidas, Nike, and Oakley. The Brazilian-German director has also created sophisticated and memorable music videos for popular German artists as well as international talent like David Guetta, James Arthur, Lena, and Casper.
A testament to his passion for filmmaking and curiosity about new frontiers in creative expression, Clement is the creative director for the German startup CHAPTR, a company harnessing artificial intelligence in synthetic media. During his tenure at CHAPTR, he immersed himself in the field for six months, aggregating data and delving into AI-based storytelling.
Clement said of joining Chromista: “I am thrilled and honored to embark on this American journey with some of my absolute cinematic heroes. At Chromista, creativity thrives on empathy, trust, and deep human connections. Their taste in visual and narrative artistry and appetite for innovation is a wonderful energy to be around. This is deeply personal to me, and I can’t wait for what’s to come.“
Jeff Baron, managing director and partner of Chromista, added, “Mario’s films are uniformly captivating. Whether bombastic and visually exciting or intimate and deep, he has a unique style and an eye for extracting moments from the mundane.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More