Tabletop studio CANTEEN, has signed the directing collective supersensory for commercials. This marks supersensory’s first U.S. representation.
Breaking new ground beyond traditional live-action tabletop production, supersensory is a multi-disciplinary team composed of taste-appeal and filmmaking experts–all turned digital–creating photo-real CGI spots.
Like live action workflow, the food stylists at supersensory will cook, bake, pour and otherwise prep the best version of the product at hand. The practically-styled product is then ingested using a proprietary 3D scanner. Once digitized, the team works with live action directors and cinematographers to light, animate, and design camera movements which can be executed in real-time with remote brand/agency supervision.
Erik Dettle, partner and director at L.A.-based CANTEEN, said, “We believe the tabletop landscape is changing and we’ve been committed to bridging the gaps between what has worked in the past, what works now, and future solutions. Combining the best of live action and CGI practices allows us to provide flexibility and complete creative control.”
Canteen founder and EP Elyse Sara noted, “We’re seeing more clients looking for efficient solutions that don’t sacrifice taste appeal; it’s imperative that we provide solutions that hit both asks, while allowing for limitless adaptability and sustainability. The addition of supersensory aligns with our vision for the future of tabletop.”
Headed by founder and CCO Linus Ewers and partner and food stylist Mathea van Kann, supersensory has a body of work which spans such clients as Kinder, Ferrero Rocher, Coca-Cola and Bombay Sapphire.
Immersion In Sight, Sound and Story At Sphere
Live sports and cinematic storytelling meshed earlier this month (9/14) at Sphere, the revolutionary new entertainment venue in Las Vegas. UFC 306, Sphereโs first live sports event, brought mixed martial arts boxing matches together with the world premiere of a film--For Mexico, For All Time--which played out in six 90-second chapters in between the bouts on the UFC pay-per-view card. Each chapter focused on a different period in Mexican history and its influence on shaping Mexican identity. Shown on the massive interior display of Sphere, For Mexico, For All Time was created by filmmaker Carlos Lรณpez Estrada and produced by Valerie Bush via Antigravity Academy, and co-produced by Nexus Studios. Sound designer, supervising sound editor and lead re-recording mixer Drazen Bosnjak and his team at New York-headquartered Q Department brought their creative and technical wherewithal to For Mexico, For All Time, dovetailing with the sound ensemble at Sphere and indie composer Germaine Franco. They contributed to what turned out to be the highest grossing UFC event of all time, and the highest grossing single event at Sphere, playing before a sold out crowd of 16,024. Lรณpez Estrada, whose work as writer-director on Raya and the Last Dragon earned him an Oscar nomination for Best Animated Feature Film in 2022, described For Mexico, For All Time as โa larger-than-life project,โ referring to its size and scope--on varied fronts. For one, Sphere houses the worldโs highest resolution LED display coupled with a 167,000 speaker audio system, facilitating an immersive multi-sensory experience. Lรณpez Estradaโs studio, Antigravity Academy, had a steep learning curve relative to the process of creating and producing a film that... Read More