Sarah Slevin Upped To Associate Producer
ONE at Optimus, the live-action production arm of post house Optimus, has promoted Joe Tipre to producer and Sarah Slevin to associate producer.
Tipre has come up the ONE at Optimus ranks from production intern to production assistant, associate producer and now producer. His line producer credits include work for Jose Cuervo out of Crispin Porter+Bogusky, Boulder, Colo., and Allstate via Leo Burnett, Chicago. His associate producer endeavors span AT&T for Rodgers Townsend/DDB St. Louis, the Museum of Science & Industry for Hoffman York, Chicago, and Lasikplus via Fathom Communications, Chicago. Tipre also collaborated directly with Pitchford to produce original content for the Pitchfork Music Festival.
Slevin broke in at Optimus, serving in such capacities as intern and online assistant (to editor Ed Nichols) before shifting over to ONE at Optimus as an assistant producer prior to being promoted to associate producer. She has had gigs as a producer on Suave for Ogilvy & Mather, Chicago, and line producer for Sears Craftsman out of Young & Rubicam, Chicago.
“There aren’t many places that give you the opportunity to gain experience in such a short time in both post-production and production,” commented Slevin. “I feel like I’ve found my home in production at ONE.”
Optimus maintains offices in Chicago and Santa Monica, serving as a one-stop shop with a full suite of creative services, including production, editing, film transfer, color correction, visual effects and design, audio mixing and finishing. ONE encompasses all production services from shoot through post.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More