Sue Anderson and Lisa Topol have been appointed creative directors at TBWAChiatDay, New York. Anderson will have primary responsibility for ABSOLUT, and Topol will lead Kahlúa and Twix. Anderson began her career working at TBWAHuntLascaris in Johannesburg as a writer and later as a creative director. She worked on a host of local and international brands, including BMW, Land Rover and South African Airways. Nearly five years ago she joined Wieden+Kennedy Amsterdam. She created the Nike Women’s Dance campaigns, and most recently she worked as creative director on Coca-Cola, Honda and LEGO. Topol began as a copywriter at Ogilvy & Mather, working on IBM as well as Sprite, Motorola and Miller. Following Ogilvy she spent several years at Wieden+Kennedy New York, where she spearheaded campaigns for Nike, Sharp, Jordan and ESPN. She then worked as a creative director at JWT, where she was responsible for brands such as JetBlue, Smirnoff, Schick and Nestlé….Caryn MacLean has been named a partner at bicoastal Union. She has served as executive producer at the editorial house, since it established Union NY in June 2008. That Manhattan venture launched with partners/editors Sloane Klevin and Geordie Anderson. MacLean serves as the N.Y. exec producer counterpart to partner Michael Raimondi who is based in the Santa Monica studio. Union also has a presence in London via an alliance with Marshall Street Editors…..Arsenal FX, the special effects boutique founded and owned by VFX artist Mark Leiss, has added VFX producer Yole Barrera. She joins a team that includes Leiss, exec producer Ashley Hydrick, Flame artist/compositor/graphic artist Joseph Grosso, and sr. VFX artist Terry Silberman. Barrera’s first project at Arsenal FX was producing the effects for this year’s MTV Movie Awards opening and sketches starring Tom Cruise….Toronto-based Holiday Films has signed director Julian Pugsley for Canadian representation….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
Read More