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    2023 Production Outlook Survey | Jason Majewski

    By SHOOT StaffUpdated:No Comments367 Views
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    What is the most relevant business and/or creative lesson you learned in 2022 and how will you apply it to 2023?
    A commitment to simplicity has served us well, as well as following our instincts. Focused, simple ideas that juxtapose something interesting about our brands with something happening in culture. A lot of agencies, and a lot of brands overcomplicate things. We got the world talking about our partners' brands by keeping things simple, following our process, and trusting that if something got us all laughing or energized, it would do the same for our audiences.

    What are your goals or New Year’s resolution, creatively speaking or from a business standpoint, for your agency, company or department in 2023? 
    It sounds obvious, but our goal is simply to stay hot as a creative department and as an agency. Just keep winning and having fun doing it. For us, it’s about delivering a steady stream of ideas that our partners didn’t necessarily ask for, but can’t say no to…while never losing sight of our partners' business and creative strategy, driving big business wins through smart, strategic campaigns. Beyond that, continuing to build a creative culture where every single person feels empowered to do their absolute best work, and can live their best life outside of work. It’s about time we made that more of the norm in our industry.

    Jason Majewski
    Group Creative Director
    Cornett



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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