Co-Founder/Executive Producer
harvest films
What trends, developments or issues would you point to thus far in 2022 as being most significant, perhaps carrying implications for the rest of this year and beyond?
(In no specific order)
Climate Change
Gun Laws
A Women’s Right to Choose
Global Pandemics
Social Justice
Unbiased Journalism
Civility (or lack thereof)
How have any societal issues–such as the pandemic, the Supreme court decision on abortion, calls for equity, inclusion, diversity, racial and social justice–impacted the way you do business, company policies and/or selection of projects/creative content?
There are moments in my career as a producer and company owner that have experienced great disruption but nothing compares to what we are living through right now. And given that (I believe) our role as content creators mirrors what’s happening in our culture, I find myself falling on my sword (not just personally anymore) but through harvest to promote our core beliefs of integrity, inclusion, ethics, justice, common sense and PEACE to name a few.
We earn our fees and support our families from producing content for large corporations and we reinvest a portion of those fees in messages that support the common good. A handful of our corporate clients align with these goals that support our core ethos and ideologies and that is a win all around but they are not the majority.
We can sell people things they need (and don’t need) but I see our role TODAY as being the communicators of a bigger narrative. We need more messaging that carries the weight and creative prowess to CHANGE the societal issues we are facing in our world. And I applaud the creatives in our community who are demonstrating this messaging at such a high level!
What work (advertising, entertainment, documentary) — your own or others–struck a responsive chord with you this year and why?
BRYAN BUCKLEY’S “THE LOST CLASS”
Perfect timing
Perfect execution
Perfect message
Vellas Joins Anonymous Content Brazil To Develop Content and Advertising Slate
Brazilian director Vellas has joined Anonymous Content Brazil, Anonymous Content’s joint venture with an investment from Creative Artists Agency (CAA). In his new role, Vellas will work closely with the Anonymous Content Brazil team to develop advertising and content projects to bolster their growing content slate.
Vellas continues to be repped by various production companies in different territories, including PRETTYBIRD in the U.S. and U.K. markets.
Barbara Teixeira, CEO and executive producer at Anonymous Content Brazil, said, “Vellas’ arrival reinforces Anonymous’ proposition and the significant movement that the Brazilian operation is making. His creative vision and talent as a director are not limited to advertising, as he has also worked on various content projects. This move is a practical example of our business vision, where great ideas should be executed in their best format, whether it’s a 30-second commercial or a streaming series.”
Renata Dumont, Anonymous Content Brazil’s executive producer, added, “The value proposition of Anonymous Content Brazil is unique because it offers brands and agencies storytelling in any format, whether in advertising or entertainment. It is in the company’s DNA to operate in a structured and complementary way in both scenarios, and its work and awards reinforce this. We see in Vellas exactly the profile of a director with a portfolio and potential for work that shines in both advertising festivals and TV and film awards.”
Vellas said, “I have found at Anonymous not only a place where I will have the freedom to work on projects I truly believe in and identify with, whether in advertising or entertainment, but also the entire structure, international support, and some of... Read More