Chief Creative Officer & Founder
Mirimar
What are your goals or New Year’s resolution, creatively speaking or from a business standpoint, for your agency or department in 2022?
Mirimar is ambitiously devoted to building one of the most interesting creative companies in the world. We have a team of smart, kind and hardworking people who bring their creativity, humor and heart to work. We are looking to continue to genuinely partner with brands wanting to create breakthrough moments. To outsized attention for their investment in a concept and execution. And really 2022 is all about striving to make the best work we can with each and every opportunity.
Gazing into your crystal ball, what do you envision for the advertising and/or entertainment industry–creatively speaking or from a business standpoint–in 2022?
There feels like there has been a real build up and there are now lots of opportunities, projects and demand for work that can breakthrough. We are busy and optimistic about 2022.
Tell us about one current commercial or branded entertainment project you are working on for early 2022.
An interesting take on The Super Bowl.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More