SVP, Executive Producer
McCann
Survey, Part 1 The Pandemic
1) We had a project with a very tight turnaround of two weeks. The initial approach was to create using a combination of stock footage and VFX. However, there were some very specific shots that we knew we would never find in stock. Knowing we needed VFX regardless, we partnered with The Mill and produced the spots as a combination of a live action shoot in 2 cities, plus stock and VFX and it was all done remotely.
2) While every new project is viewed with an eye to risk management around COVID-19, you can’t forget about what will make for the best creative. We have to keep pushing and finding new solutions and ways to make the best work. This may take you down several different paths before you find the right one, but it’s worth the effort.
3) The relationship between creative development and production is the same in the sense that Producers are problem solvers and need to figure out how to best execute the project. The pandemic adds a new level of problems to be solved and it takes more time and patience.
5) It is so encouraging to know that we can still make great content despite the pandemic challenges. We need to have a new level of trust between agencies and clients and our production partners that everyone is working together and staying safe doing it.
Survey, Part 2. Emerging filmmaking talent.
2) Be a sponge. Be curious. With remote work, it is easier than ever to observe a shoot or post session on projects other than your own. Look at reels, reach out to reps about what they are excited about. Don’t wait for opportunity to come to you – seek it out.
3) Prior to the pandemic, our production department was always sharing our experiences and resources. As we are all learning new rules and ways to produce safely that communication is more important than ever. We all learn from each other.
4) To date, we have created and rolled out multiple programs where real implementation, activation and accountability are key components. We are continuing our work to identify and address the issues that perpetuate the cycle of inequality and the unequal balance of representation of Black, Indigenous, and People of Color (BIPOC) talent throughout our ranks across our agency.
AICP Awards Tour To Conclude With Stops In Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and postproduction companies.
The AICP Awards will be in Dallas on Thursday, November 14, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21, at The Old Post Office. Tickets are available now for both events here.
In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30.
Appearing in Dallas will be Abe Garcia, chief creative officer, Dieste; Julia Melle, director of brand and content, Southwest Airlines; and Isaac Pagán Muñoz, VP, executive creative director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry.
The Chicago stop starts at 6 pm with a happy hour, followed by the presentation and screening at 7 pm. A reception caps the event, starting at 8 pm and concluding at 11:30 pm.
The panel there will feature 2024 AICP Awards curators and winners from the marketer, agency, production and postproduction sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights into what makes a project stand out, as well as industry trends and insights.
Panelists include Brian Billow, director, O Positive, AICP Show curator and... Read More