Founder
Pluck. (A creative studio)
1) The most important thing I learned in 2019 was there is no path. There’s no standard “if I do A, I’ll progress to B, and then we can get to C” in this world. What worked in the past for others won’t work for you. You have to find your own path. It was tremendously freeing to realize this, it has helped Pluck cut through the b.s. and helped position us to fearlessly pursue new opportunities.
2) In 2019 our brand-direct clients outnumbered our ad agency clients. It’s exciting because brands are actively reaching out to content studios instead of always going through their agencies. And not just for the typical fast-turnaround, lower budget projects. This trend will absolutely continue in 2020, and there’s huge opportunity here for content studios and for agencies who can adapt to clients’ needs.
4) Right now we’re creating two new campaigns for a large financial services client. Each of them will live on digital rather than broadcast, and I think that’s fantastic. It means we get to stretch beyond the parameters of a typical TV campaign. We’re doing it all for them, from creative through post.
5) Pluck is different from a lot of more established, traditional shops in that our teams have always been exceptionally diverse. We didn’t really plan it that way, it just happened that the best people we could get happen to be racially and gender diverse. I’ll add age diverse, too. It’s just part of our DNA, I guess. Maybe it’s because we’re new and sort of an underdog. We don’t come with a lot of baggage. That said, yes we feel diversity does matter. Having a variety of voices makes the work better. And we’ll keep valuing talent and craft above all.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More