Founder / Exec Producer
Nonfiction Unlimited
1) For Nonfiction, it’s not about lessons learned in 2019, it’s about the early-in-the-business-lessons-learned and remaining loyal to those. Staying true to the ethos of authenticity, valuing the relationships we have with clients, crew, and directors alike and doing great work where story is everything.
2) Advertisers have been moving toward branded work for a while now. Not the end of commercials as we know them, but adding branded content into the mix. It’s a trend, not a fad, and in 2020 I expect that we’ll see more of that, especially in short form where meaningful films can move audiences and enjoy a plethora of views from festivals to online venues.
3) Creative and business goals mesh for us. It’s about helping advertisers connect with their audiences on a very human level through the work. Brands benefit most when they tell stories their customers can truly relate to. Stories that inspire them. That’s always been Nonfiction’s mantra and excelling in that space continues to be our goal.
4) Our directors have a passion for addressing issues surrounding equality, sustainability, climate change and the like. Much of their personal documentary work illuminates those concerns and inspires action. In 2020, we’ll be undertaking projects that help the filmmakers and brands collaborate on work done for good.
5) As a woman-owned and founded company, fairness isn’t just a concept, it’s part of who we are and how we act in everything we do. It’s keeping parity and kindness top of mind from the office to the directors’ roster to the set. It’s not a “policy”–it’s part of our DNA.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More