1) It’s important to know when and how to say “no.” As the landscape continues to evolve and options for marketers (and agencies) diversify, it’s as important as ever to know how to qualify an opportunity. At Bindery, the partners across the table are as important as the brief or the boards. We truly add value when we work with collaborative decision-makers.
2) I think we’ll continue to see a lot of the same things we’ve seen over the past few years. As budgets and timings condense and outputs change and grow, great partners will need to deliver best-in-class services across the full scope of making. It’s become less practical or attractive to be good at one thing. Just as agencies have had to adapt and become more integrated, so too will production companies.
3) To continue to be a modern production partner for our clients – an integrated, full service approach for both brands and agencies, across branded content and original entertainment.
We’ll also continue to grow our direct-to-brand offering where our approach is largely informed by our approach to original content. We search for the human truths, amplify diverse voices and execute like filmmakers with a dedicated team across creative, production and post. That makes us great partners for brands who need to make well-crafted content and commercials quickly and efficiently – as well as for agency producers and creatives who are juggling more projects and complexities than ever.
Overall, we’re focused on delivering a great experience for clients with the best quality product across creative, production and post.
