Crispin Porter+Bogusky, with shops in Miami, Boulder, Colo., Los Angeles, and Gothenburg, Sweden, has extended its global reach as Canadian agency and fellow MDC Partners network firm Zig has joined CP+B, creating CP+B Canada.
CP+B thus gains access to a creative talent pool in Toronto as well as a number of top-tier clients. Zig’s current client list includes Molson Canadian, IKEA, Best Buy Canada, Burt’s Bees, Pfizer, SCA and Unilever.
CP+B Canada will be run by newly appointed CEO and Zig alum, Shelley Brown. Andy Macaulay, CEO of Zig, moves to the role of chairman, CP+B Canada, where he will act in an advisory capacity. Creative chief Aaron Starkman assumes the executive creative director mantle. CP+B Canada will be run out of Zig’s Toronto office, and Zig’s Chicago office will wind down as it becomes geographically redundant with the current CP+B locations.
Chuck Porter, chairman of CP+B and chief strategist of MDC, said he’s been a long-time fan of Zig’s smarts and brand-building prowess. “Adding their creative firepower to what we now have in Boulder, Miami, Los Angeles and Sweden will be a great thing for our agency and our clients,” he said. Being in Toronto is an added benefit. This is the third largest advertising market in North America with a fantastic creative community.”
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More