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    2017 Year End Survey – Andrés Ordóñez

    By Mike MorgeraUpdated:No Comments791 Views
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    1) This year many brands played outside of their comfort zones and shifted marketing focus from functional messaging, to putting brand purpose at the forefront. I feel 2017 was a year of truly relying on data to inform marketing and creative decisions. And, new media appeared, or at least new ways to tell stories across media channels from VR, to 360, to understanding how to best use short and long form online and on mobile and, we began to understand what’s possible with AI.

    3) Bayer Aspirin “HeroSmiths” and “Prescribed to Death” for the National Safety Council. Often we work on briefs where the common goal is to sell more of something, but sometimes you have the opportunity to create something far more impactful that can truly make a difference in peoples’ lives. This year, in the case of both “HeroSmiths,” focused on heart attack prevention, and “Prescribed to Death,” an awareness and prevention campaign targeting the Opioid Crisis, we got to literally help save lives. These rare opportunities have an amazing impact on us as individuals and as an agency—knowing that we have the power to harness our craft for good by bringing together creativity, technology and wonderful clients to change the future for the better.

    4) I think AI will keep growing, and with it a whole new world to tap into. Our access to, and ability to interpret, data improves almost daily—this will continue to inform work that is stronger and more precise. Content will continue to be king and with it, storytelling. Overall I think 2018 will be a year where brands focus on evocative storytelling and creating innovative consumer experiences.

    5) From an agency standpoint, we need to keep gaining momentum as we aim to position ourselves among the top five best BBDO agencies in the global Network. We’re proud to be part of the most awarded agency network and we set a high bar for ourselves internally. The past two years we have achieved great things at Energy, we’re ready to tap into the next level. From a personal standpoint, I believe the focus needs to always be my family, who give me the energy to be better at everything.

    Andrés Ordóñez
    Chief creative officer
    Energy BBDO



    Does “Hundreds of Beavers” Reflect A New Path Forward In Cinema?

    Monday, November 25, 2024

    Hard as it may be to believe, changing the future of cinema was not on Mike Cheslik's mind when he was making "Hundreds of Beavers." Cheslik was in the Northwoods of Wisconsin with a crew of four, sometimes six, standing in snow and making his friend, Ryland Tews, fall down funny.

    "When we were shooting, I kept thinking: It would be so stupid if this got mythologized," says Cheslik.

    And yet, "Hundreds of Beavers" has accrued the stuff of, if not quite myth, then certainly lo-fi legend. Cheslik's film, made for just $150,000 and self-distributed in theaters, has managed to gnaw its way into a movie culture largely dominated by big-budget sequels.

    "Hundreds of Beavers" is a wordless black-and-white bonanza of slapstick antics about a stranded 19th century applejack salesman (Tews) at war with a bevy of beavers, all of whom are played by actors in mascot costumes.

    No one would call "Hundreds of Beavers" expensive looking, but it's far more inventive than much of what Hollywood produces. With some 1,500 effects shots Cheslik slaved over on his home computer, he crafted something like the human version of Donald Duck's snowball fight, and a low-budget heir to the waning tradition of Buster Keaton and "Naked Gun."

    At a time when independent filmmaking is more challenged than ever, "Hundreds of Beavers" has, maybe, suggested a new path forward, albeit a particularly beaver-festooned path.

    After no major distributor stepped forward, the filmmakers opted to launch the movie themselves, beginning with carnivalesque roadshow screenings. Since opening in January, "Hundreds of Beavers" has played in at least one theater every week of the year, though never more than 33 at once. (Blockbusters typically play in around 4,000 locations.)... Read More

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