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    2017 Year End Survey – Erica Fite

    By Mike MorgeraUpdated:No Comments772 Views
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    3) We are most proud of two commercials we did for Lion’s Den, a 46-store adult retail chain determined to evolve into a top-of-mind sexual wellness brand. We needed to shift perception of this mostly male, DVD-centric, pull-off-the-highway adult superstore in order to make it an appealing destination for women and couples. Our woman-owned and operated agency specializes in creating emotional connections between women and brands and we centered our new campaign around the idea that taking care of your sexual self is an important part of your overall wellness and something that should be considered every day. We believe, and it seems like we’re not alone in this, that whether solo or with a partner, we all deserve to have pleasure and enjoy life—it’s good for your body, it’s good for your emotions, and it’s good for your relationship. Plus, it’s fun!

    5) We have a theory that women over 40 are misunderstood, misrepresented, and sometimes just plain ignored by marketers. It’s our agency New Year’s resolution to change the landscape by truly recognizing who women over 40 are and who they are becoming. We’re conducting a nationwide survey with hundreds of women aged 40 years and older to get to the heart of what matters to them. How they feel and what’s motivating to them. We are also pulling together a panel of insightful women to provide a sounding board, a variety of perspectives, and spirited debate about what it means to be a woman over 40 today. Our goal is to help brands speak to this valuable group of overlooked consumers in a way that’s resonating and compelling. These ladies are loyal, they’ve got money, and right now they feel like they’re left out of the conversation with brands.

    Erica Fite
    Creative director/co-founder
    Fancy LLC



    Does “Hundreds of Beavers” Reflect A New Path Forward In Cinema?

    Monday, November 25, 2024

    Hard as it may be to believe, changing the future of cinema was not on Mike Cheslik's mind when he was making "Hundreds of Beavers." Cheslik was in the Northwoods of Wisconsin with a crew of four, sometimes six, standing in snow and making his friend, Ryland Tews, fall down funny.

    "When we were shooting, I kept thinking: It would be so stupid if this got mythologized," says Cheslik.

    And yet, "Hundreds of Beavers" has accrued the stuff of, if not quite myth, then certainly lo-fi legend. Cheslik's film, made for just $150,000 and self-distributed in theaters, has managed to gnaw its way into a movie culture largely dominated by big-budget sequels.

    "Hundreds of Beavers" is a wordless black-and-white bonanza of slapstick antics about a stranded 19th century applejack salesman (Tews) at war with a bevy of beavers, all of whom are played by actors in mascot costumes.

    No one would call "Hundreds of Beavers" expensive looking, but it's far more inventive than much of what Hollywood produces. With some 1,500 effects shots Cheslik slaved over on his home computer, he crafted something like the human version of Donald Duck's snowball fight, and a low-budget heir to the waning tradition of Buster Keaton and "Naked Gun."

    At a time when independent filmmaking is more challenged than ever, "Hundreds of Beavers" has, maybe, suggested a new path forward, albeit a particularly beaver-festooned path.

    After no major distributor stepped forward, the filmmakers opted to launch the movie themselves, beginning with carnivalesque roadshow screenings. Since opening in January, "Hundreds of Beavers" has played in at least one theater every week of the year, though never more than 33 at once. (Blockbusters typically play in around 4,000 locations.)... Read More

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