New York president
KBS
2) Like a great deal of agencies we’re in constant evolution mode trying to adapt as quickly as possible without sacrificing quality of our output or impact for our clients. The great thing about KBS is the fact that we have already established incredibly robust technology, media and social/digital offerings so our focus this past year has been on talent. We’ve hired an entirely new leadership team along with 30% of our overall agency new hires have significantly improved our diversity. Diversity will continue to be a main focus for our future.
Everyone in advertising knows the lack of diversity within our industry doesn’t properly represent the realities of the world we live in and this issue needs to be addressed with tangible action in order for things to change. And there’s no question industry leaders agree that this is a social issue they strongly believe needs to be fixed. The problem is most people are viewing it incorrectly. Diversity is much greater than just a social issue: it’s actually a productivity and economic issue. There are multiple studies that prove the companies with the most diverse talent base thrive the most from an employee satisfaction standpoint as well as bottom line growth. It’s our mission at KBS to educate others within our industry through our own actions which is why we’re incredibly excited to have partnered with She Runs It and Diversity Best Practices on the Inclusion and Diversity Accountability Coalition (IDAC).
5) I don’t know that I have a New Year’s resolution from a business or personal standpoint. I feel resolutions are easily broken. What I strive to do on a daily basis and apply to both my work and personal life is to be transparent with the people whom I have business and personal relationships with, and hold myself accountable for the plans that I put in motion. I’m a big believer in being actionable, decisive and empathetic with those who are a part of those plans. By taking that approach I hope for reciprocation which I believe builds strong, trustworthy and long tenured relationships. We work in a people business first and foremost so I value partnering with people that enable me to be at my best and I hope I can provide the same value for them as well.
AICP Awards Tour To Conclude With Stops In Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and postproduction companies.
The AICP Awards will be in Dallas on Thursday, November 14, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21, at The Old Post Office. Tickets are available now for both events here.
In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30.
Appearing in Dallas will be Abe Garcia, chief creative officer, Dieste; Julia Melle, director of brand and content, Southwest Airlines; and Isaac Pagán Muñoz, VP, executive creative director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry.
The Chicago stop starts at 6 pm with a happy hour, followed by the presentation and screening at 7 pm. A reception caps the event, starting at 8 pm and concluding at 11:30 pm.
The panel there will feature 2024 AICP Awards curators and winners from the marketer, agency, production and postproduction sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights into what makes a project stand out, as well as industry trends and insights.
Panelists include Brian Billow, director, O Positive, AICP Show curator and... Read More