Co-director of interactive
Droga5
1) The release of ARKit and ARCore and the integration of AR into social channels—it makes that device in the world’s pocket even that more powerful for users to explore their surroundings and how they express themselves within it. The now ubiquitous-ness of AR has deepened the discussion of our virtual world, as seen in the impressiveness of Snapchat’s augmented reality partnership with Jeff Koons being quickly supplanted by news of graffiti artist Sebastian Errazuriz tagging the Balloon Dog placed in Central Park. Begging the question, who owns public virtual space and how do brands respectfully navigate it?
5) To play and break things—some of the most innovative projects that I’ve produced originated from a place of joy, experimentation and trying to answer “what if” questions.
Lineup Of Jury Presidents Set For 2025 D&AD Awards; Creator Category Launched
The D&AD Awards competition for 2025 has set its lineup of jury presidents and launched a Creator Content category.
The 2025 Jury presidents are a global mix of leading creative experts from international brands and agencies including TikTok, Saatchi & Saatchi, The New York Times Magazine, VML, Framestore, Common People Films, Ogilvy Health, and Publicis Groupe Germany.
Here’s a category-by-category rundown of jury presidents for D&AD Awards 2025:
Animation: Melody Sylvester, global managing director & EP commercials, Common People Films
Art Direction: Saulo Rocha, chief creative officer, DAVID Madrid
Book Design: Johanna Neurath, chair, Thames & Hudson Publishing Ltd.
New Brand Identity: Johanna Roca, creative venture partner, Accept & Proceed
Brand Identity Refresh: Frederico Gelli, founder & CEO, Tátil Design
Casting: Selma Nicholls, casting director, Looks Like Me Casting
Cinematography: Sally Campbell, co-founder & CEO, Somesuch
Commerce: Ben Coulson, chief creative officer ANZ, Dentsu Creative
Creator Content: Karl Haddad, head of Global Creative Lab, TikTok
Digital Marketing: Marco Giannelli (Pernil), chief creative officer, AlmapBBDO
Digital Design: Akae Wang, head of creative, Banana Balloon
Direct: Stéphane Xiberras, president & chief creative officer, BETC, head of Havas Global Creative Council
Direction: Justyna Obasi, director, Lovesong/Anorak
Editing: Fouad Gaber, editor; Cabin Edit
Entertainment: Debbi Vandeven, global chief creative officer, VML
Experiential: Activation & Experience: Dennis May, chief creative officer, Publicis Groupe Germany
Film: Pelle Sjoenell,... Read More