1) Personally, presenting Pussy Riot at Cannes Lions for the 11th Annual Grey Music Seminar was a crazy challenge. Dealing with the manager and a band , some of whom live in Russia, and coordinating a meaningful event was quite difficult. Fitting a square peg of a punk rock activist band into a circular hole of a corporate framework ain’t easy, but we did it and it was meaningful.
2) Townhouse Music has produced some amazing music in 2017, great new Volvo work, upcoming work for Gillette and the NFL will bow peoples minds. We have a great team here all of whom compliment each other.
3) The role of the music producer/supervisor once was about someone skilled in music studio production, orchestration, arranging and the complex and complicated craft of music composition, whereas now, it’s expanded to an additional understanding of existing music culture, and up-and-coming exceptional artists and talent.
4) I would say the most significant trend is that CMOs and strategic planning folks are now utilizing music strategies on a more regular basis. Music is now at the table during the ideation process as opposed to an afterthought. The substantial power and might of music in the creative process is in full effect.