1) Never underestimate the power of your presentation to help sell your vision. Think about your materials and the way in which you’re going to present because being able to showcase how you are going to tell the story is very important. Your energy and enthusiasm partnered with brilliant materials can very often push you in front of the more obvious frontrunner.
2) Stay fresh AF. Get your hands dirty in every type of production you can find. Produce things outside of your normal projects and beyond your comfort zone. Always work on growing your partner base because being resourceful is magic. Remember that your success depends on how your team feels when they are in production with you. Pick your team up if things get dark and keep it fun when it really isn’t. Keep your team happy when things get tough and they’ll request you for the next seemingly impossible project (And impossible projects are generally the productions you want to take on).
3) We’re working on how best to sell-in, develop and produce VR while keeping our clients involved and informed. Because of the nature of the medium, the user experience can unfold in infinite directions and everything has an effect on the timing and budget. It’s a balance of not over-complicating an idea while also making sure everyone is on board with the never-ending amount of details.
4) I love the film we created for The Wildlife Conservation Film Festival, “Dream.” It was such a labor of love for everyone involved. Our DDB team and our partners worked relentlessly to make sure everything was just right. And it gets me every time I watch it.
