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    February 2017 Production Outlook Survey – Vince Genovese

    By Mike MorgeraUpdated:No Comments474 Views

    1) Creatively I think this is the year where innovation and emotion merge. We’ll see compelling storytelling through techniques such as experiential, VR, and AI. This trend will build stronger connections between brands and audiences that are measured, refined and targeted to emotional influence. Clearly the challenge for all us content creators is to tell authentic stories that generate a wide variety of entertainment at a price that makes everyone happy. The old adage of FAST-CHEAP-GOOD, you only get two. Is now FAST-CHEAP-GREAT – how do we deliver all three?

    2) There’s amazing talent out in the world and I want to find the right people for the job. It’s not always the most obvious choice, sometimes the riskiest approach can provide the most unique outcome. My resolution is literally thinking outside the box as much as possible.

    3) It’s not as much about keeping up with current trends as it is adapting them into the most effective work. Yes, you could create an innovative idea but if you don’t know what do with it, it falls flat.

    Vince Genovese
    Exec Director of Integrated Production
    BSSP

    Florence Adds Director Parker Schmidt To Its Roster

    Wednesday, November 13, 2024

    Boutique production company Florence has added Parker Schmidt to its directorial roster, marking his first signing for representation in the U.S. Schmidt found his way into directing from his background as a competitive downhill skateboarder, where his world travels and brand relationships catalyzed a lifelong passion for film. Now behind the camera, Schmidt’s work embodies high-grade art direction, intentional craftsmanship, and lensed moments that capture the human experience.

    Following his career in action sports, Schmidt was accepted to MASE Art School in Berlin, after which he began working as an art director for brands like Leica Camera, Nike, and Corona Beer. Once introduced to commercial filmmaking, his directorial style came to life, shooting ads across Europe, the United States, and the Middle East.

    His body of work includes spots for Lexus, Cadillac, Porsche, Hyundai, REI, CHIMI, Aero Airlines, Apple, Free People, Sharenow, World Sports Games and The Wall Street Journal. Schmidt remains committed to pushing his artistic boundaries as a filmmaker, frequently directing creative shorts like Bowl of Life, Ascension, and the experimental short Requiem. He’s won accolades like Best Sport Film at the Santa Monica International Film Awards and Best Skateboard Film at the Mountain & Adventure Film Festival.

    Schmidt said of signing with Florence, “I clicked so quickly with [company founder and EP] Jerad Anderson when we met on a project for Lexus earlier this year. The same goes for [managing director/EP] Ned Brown, who immediately showed a profound interest in getting to know me and what I aspire to achieve. The creative alignment of the stars was set in motion to build trust and... Read More

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