Register

    February 2017 Production Outlook Survey – Oliver Fuselier

    By Mike MorgeraUpdated:No Comments692 Views
    --

    1) Ad agencies start to realize that certain production companies if not all of them have the capabilities to help at an early stage in the process of creating great ideas over many platforms and bring them in on the fun. Also we will see more and more brands coming to production companies for creative ideas. They’re recognizing the incredible talent that our directors and artists and internal teams offer, and they’re making us partners earlier on in their creative processes. It’s a thrilling time in production!

    3) There was so much learned in 2016. One thing that was more apparent than ever: don’t count out new technologies and innovation. Everything old is not new again. I’ve always been told to take risks in my professional life, but never before have I seen one of those risks pay off the way our investment in VR did in 2016. Hiring a head of VR and formalizing the practice has been one of the most exciting and rewarding initiatives we’ve undertaken since I joined Tool five years ago.

    Oliver Fuselier
    Managing Partner, Live Action
    Tool of North America



    SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content

    Thursday, January 9, 2025

    Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.

    Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.

    “We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”

    Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”

    From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More

    MySHOOT Profiles


    Add A Comment