Group Creative Director
72andSunny
1) Given the tension swirling around us in the news, I think brands with a sense of humor and lightness are going to be such a relief. Information and argument will feel like a drag; this is a time for us to bring more inspiration to our work and be more entertaining and less literal. And I think we’re going to be having a lot of conversations about how brands should behave in the world when consumers, especially millennials, are becoming increasingly more activist and engaged.
2) We’ll be making our first work with our new partners at General Mills, and as a team we’re setting expectations high. We have Cheerios, Yoplait, Nature Valley, and the Big G portfolio of cereals, and we want these brands to be the most talked-about in the country. We want our work to make that happen, we want to have fun while we’re making it, and we want you to be able to see that in the work.
3) I spent most of 2016 leading the Secret account at W+K, and that work came from creative and strategy getting super tight. So, now more than ever I’m an proponent of strategy and creative moving as one. A lesson I’ve taken out of that work is that being insightful about your audience, finding the true heart of your brand, being authentic and human, and being brave enough to get into an argument when you know you’re on the right side of it, will have celebrities sharing your work on Twitter for free. Oh, and the future is female creatives and female Directors.
4) Survive New York.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More