1) Don’t cast friends in spec spots. Your girlfriend is not that hot. Do get actors. If you don’t write advertising, get a well-crafted script from an agency creative team. A gorgeous spot that is not a good ad will not get you work. Directors must have a healthy ego to succeed, period. But balance hubris with humility. Don’t expect to be “the director” at home. Do take an intensive commercial directing bootcamp.
2) Find a mentor. Do whatever she asks and soak up knowledge like a sponge. Produce a PSA for a seasoned director that already has a crew that will do her favors, and piggyback it on a paying job. Ideally, seasoned director has seasoned producer that will let have your back. Always try to repay your favors with decent paying jobs.
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More