Chief Creative Officer
Ogilvy & Mather New York
2) The move away from the AOR model has negatively impacted the nature of the client/agency relationship. The trust you build, the knowledge and the relationships just don’t function in the same way.
On the flip side of that, moving away from the AOR means that we are getting involved in work that perhaps we wouldn’t have done before. There is an excitement to not knowing what is around the corner.
3) Creative people have had to evolve into thinking like strategists. Back in the day, we had to figure out the most inventive ways of saying what the client wanted. Now, more often than not, we are tasked with figuring out what they want to say, not just how they want to say it.
What I like most about that is that we have become smarter and more rounded as creatives. We have to be flexible enough to take on the new roles and still deliver top work.
4) Don’t take yourself too seriously.
AICP Awards Tour To Conclude With Stops In Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and postproduction companies.
The AICP Awards will be in Dallas on Thursday, November 14, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21, at The Old Post Office. Tickets are available now for both events here.
In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30.
Appearing in Dallas will be Abe Garcia, chief creative officer, Dieste; Julia Melle, director of brand and content, Southwest Airlines; and Isaac Pagán Muñoz, VP, executive creative director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry.
The Chicago stop starts at 6 pm with a happy hour, followed by the presentation and screening at 7 pm. A reception caps the event, starting at 8 pm and concluding at 11:30 pm.
The panel there will feature 2024 AICP Awards curators and winners from the marketer, agency, production and postproduction sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights into what makes a project stand out, as well as industry trends and insights.
Panelists include Brian Billow, director, O Positive, AICP Show curator and... Read More